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Words + Pictures = Web

Buddy Scalera on digital marketing & content strategy.

Tag: user journeys

KPIs & User Journey Metrics for Marketers: Part 1

If you are marketing your brand to a human, you need to figure out what that human needs from your content to complete their own personal user journey. Remember, inside every “persona” is a “person.”

Published January 9, 2016
Categorized as advertising, analytics, content strategy, old media, Quotes, social Tagged advertising, analytics, content marketing, content strategy, KPIs, user journeys
Words + Pictures = Web
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