You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before.
This video shows you step-by-step how to access your Twitter Analytics dashboard, how to navigate to the important information, and how to understand how your account is performing compared to other Twitter users. Best of all, this data is all free.
I was an early adopter of Twitter, and yet, I’d failed to build a strong following. This was my fault, of course, since I was aware of the growing importance of the Twitter channel for social network engagement.
In fact, some of the people I’d helped to get started in Twitter were already miles ahead of me in building a strong following.
So, yeah, I was starting to feel like I needed to catch up. Fast.
I’d read a few interesting blog posts about purchasing Twitter followers, but I dismissed the concept. I mean, how good could these followers be, if they were willing to be bought and sold?
I was determined to build my followers the old fashion way: earn them. And then… Continue reading →
A friend of mind and I were talking about how to first brand and then market his company’s brand. We had a long, rambling conversation about marketing channels like YouTube, Vimeo, blogs, Twitter, etc.
When he told me, “on Twitter, anybody can build up a massive following, so it’s not really worth doing,” he stopped me in my tracks.
Upon further clarification, he told me that on Twitter anyone can follow a bunch of people and then unfollow them to build of your following. That traffic building technique, he explained, was one of the reasons Twitter didn’t really matter. It just seemed too easy. That, and anybody can get 50,000 followers, if you know how to work the system.
Anyway, the conversation continued normally until my kids got hungry and began demanding dinner. So we broke off the call and went to our respective families.
My friend was being honest and candid as he talked about the marketing channels that he thought were most effective. This was due, in part, with his feeling that Twitter was too easy. Continue reading →
Charlie Sheen — the current celebrity obsession — has broken a world record for “Fastest Time to Reach 1 Million Followers.” And it was validated by the official Guinness World Records. (Is it even a “book” anymore?)
Through all of the hype and the amusing posts by @CharlieSheen, it’s easy to miss the marketing angle here. Specifically, Guinness saw a media storm and used it as an opportunity to promote their own brand. Not only that, they did it in a way that actually was relevant to their own brand. They validated a record. As of this writing, @CharlieSheen has only 30 actual tweets and 1,640,427 followers.
Seriously, when was the last time you actually thought about who held the record for anything? When was the last time (I’m assuming that you’re out of grammar school) you held the Guinness Book? Probably not recently. Continue reading →