Conflict Is Story: What It Means for Marketing Storytellers

Conflict is story. Graphic by Joe Kalinowski based on a photo by Gianluca Ramalho Misiti.

Without conflict, there is no story. It is conflict that defines the story. Whenever a writer is sharing a story idea with me, I’m listening for the conflict. Specifically, what is preventing the main character from reaching a specific, desired goal. And whenever a marketer references the brand “storytelling,” I’m listening for the same things.… Continue reading Conflict Is Story: What It Means for Marketing Storytellers