Intelligent Content Conference 2015 Recap

Posted on March 31, 2015 by Buddy_Scalera

I’m tired, but I just can’t stop smiling. Travel is exhausting, but I am still energized. The things I’ve learned in this past week make all the travel an’ tribulations worth the efforts. It lifts the spirits, and I feel great.

This past week, I attended Intelligent Content Conference 2015 in San Francisco. It’s an annual, can’t-miss professional event for content marketers, content strategists, and content engineers. It is one of the few conferences that I depend on, quite literally, to progress my career as a content strategist. From basic concepts to advanced techniques, the ICC has guided my personal learning journey for several years.

The speakers are world-class educators who bring real-world examples to the stage. Many conferences are only about big ideas. This conference is about the big ideas and how to make them work in your organization.

After years of being the the brainchild of Ann Rockley and Scott Abel, the Intelligent Content Conference changed hands to be run by Joe Pulizzi, the godfather of content marketing and the Content Marketing World Conference. Continue reading →

Video Roundtable Discussions on Content Strategy

Posted on May 18, 2014 by Buddy_Scalera

Buddy Scalera on the CMW B2B panel

Buddy Scalera was a featured guest in the Content Marketing World B2C Roundtable discussions.

These conversations featured Karen Budell (moderator and host), Michael Weiss, David Germano, author Andrew Davis, and Julie Fleisher of Kraft. The roundtable team discussed a variety of content marketing, content strategy, and social media issues. The videos were shared on Vimeo.

Buddy was also a featured speaker at the Content Marketing World event.

To learn more about the Content Marketing World conference in Cleveland, go to: http://contentmarketingworld.com/.

CMW B2C Research Roundtable: LinkedIn for B2C from Content Marketing Institute on Vimeo.

Part 1 of 3
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Buddy Scalera’s 2013 Conference and Speaking Recap

Posted on October 5, 2013 by Buddy_Scalera

This was a busy year for me in terms of presentations and appearances. Content marketing has become a hot topic, so these days I’m out there talking about some of the how-to elements of getting started.

A few people have mentioned that I need to keep track of these speaking appearances better, so I created this post to document 2013.

Buddy Scalera explains content strategy using Grok comics drawn by Pat Quinn. ICC2013 – San Francisco

FEBRUARY:
February 7-8, 2013
The year kicked off with the Intelligent Content Conference 2013 in San Francisco. This event is one of the most technically advanced events, so the speakers are encouraged to talk about the how-to aspects of creating intelligent content. One of the organizers is Ann Rockley, who is an industry thought leader on XML-driven content. The other organizer is Scott Abel, the Content Wrangler, who is deeply involved with the technical details behind content management across multiple channels.

Anyway, I spoke at the ICC 2013 and delivered a presentation called “Channel-Agnostic Content Strategy for Happy Marketers.” It’s a deep dive into how content needs to be developed and managed to flow across multiple platforms. We had slightly tighter time slots, so the idea was to get into your story fast. It was a good approach that stripped out the fluff and forced you to get into the specifics of content formatting.

This is the deck I presented:

Channel Agnostic Content Strategy for Happy Marketers from Intelligent Content Conference

Continue reading →

Interview with PR News for My Next Content Strategy Presentation

Posted on June 13, 2013 by Buddy_Scalera

Steve Goldstein of PR News.

Every once in a while, you gotta turn things upside down, right? Right. Let’s do it.

Next week, I’ll be speaking at the PR News Content Marketing Bookcamp. They posted a description of my panel and even ran a nice interview with me. I’m pretty excited to be meeting Ben Shields of ESPN, since we’ll be sharing a stage together for our panel. Good stuff.

But…I wanted to do something a little different. This time, I turn the tables and interview the convention organizer. In the hot seat is Steve Goldstein, who is the editorial director, events, for PR News. Let’s see what he has to say about the upcoming event…

BUDDY SCALERA: First off, hello. We’ve never actually met in person, but I am going to be speaking at one of your upcoming conferences. Can you tell me a little about the upcoming event?

STEVE GOLDSTEIN: What we’re doing is gathering thought leaders in content marketing from brands and from PR agencies to show PR professionals how they can help their brands and clients amp up their content strategy and, not incidentally, create content that’s shareable. Continue reading →

Speaking at Intelligent Content Conference 2013 in February

Posted on January 20, 2013 by Buddy_Scalera

See Buddy Speak at Intelligent Content Conference 2013

West Coast! It’s been a long time since we’ve seen each other, maybe too long.

Let’s get together at the Intelligent Content Conference 2013 in San Francisco on February 7-8, 2013. I’m packing now to bring some East Coast fun to the City by the Bay.

If you’re a content marketer, this is one of the big conferences you should attend. I’ll be there to deliver my presentation on Feb 8th at 2:00. Here’s the description:

Channel-Agnostic Content Strategy for Happy Marketers
Learn why “intelligent content” is an inevitable future for multi-channel marketing. Developing channel-agnostic content is rapidly becoming the only way to address the proliferation of emerging channels and new devices. Brands are publishers and content is liquid. Marketing teams need to consider how to share messages across the platforms that their customers are using. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.

You’ll see a lot of the stuff you’ve come to know and love including my sparking personality, these rock-hard abs, and some amazing comic book art. Continue reading →