Tag: SEO

How to Add Metadata to Images without Photoshop | Video Tutorial

This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines. The good news is that on Windows 10 you can add basic metadata by… Continue reading How to Add Metadata to Images without Photoshop | Video Tutorial

SEO & SEM: The Dynamic Duo of Website Traffic | Content Strategy Basics

Search engine marketing (SEM) and search engine optimization (SEO) are essential techniques for driving users to your website properties. These core tactics are similar, but not the same. SEM and SEO are often confused, particularly since these acronyms only differ by one letter. Of course, if they were the same thing, we wouldn’t name them… Continue reading SEO & SEM: The Dynamic Duo of Website Traffic | Content Strategy Basics