As a marketer, I am always trying to provide the best possible message in the shortest possible time. People are busy, so you need to give them the information they need to decide if they want to learn more about your product. Give them the right message in the right place at the right time, and you’ve got their attention.
Loosely translated: You get to tell your story.
Check out the video below from Google Search Stories. In 53 seconds, Google and YouTube reinforce the motivational power of storytelling.
And just for fun, check out the Batman Search Story.