Well, one eagle-eyed blog reader sent me a link for the mashup remix video “2001: Meet Dave.”
Specifically, someone remixed 2001: A Space Odyssey into a trailer for a comedy film. They had to dub in some dialogue from “Dave,” an actual comedy flick, to make it work. But it really does look like a lightweight slapstick comedy that you might rent on DVD.
It illustrates how music is essential for setting tone and mood in a creative work.
One of the most effective forms of promotion is the movie trailer. It’s played to the target audience (moviegoers) in the perfect arena (the theater) to tease and excite them to return next week for more fun.
Most trailers are pretty clear, right? Music and visuals pull together a one to two minute preview of the kind of flick opening next week.
Some creative folks have taken a slightly different approach. They’ve remixed classic movies to appear like totally different films…all based on the trailer.
My favorite is this remix of “Mary Poppins” called, you guessed it, “Scary Mary.” Check it out and see how small changes to text and music completely change this G-rated Disney classic into something ominous and tense.
Creative mashups like this are all over YouTube. If you’re a professional marketer, check ’em out and see how little tweaks to your campaign can have a major effect.