One of the most effective forms of promotion is the movie trailer. It’s played to the target audience (moviegoers) in the perfect arena (the theater) to tease and excite them to return next week for more fun.
Most trailers are pretty clear, right? Music and visuals pull together a one to two minute preview of the kind of flick opening next week.
Some creative folks have taken a slightly different approach. They’ve remixed classic movies to appear like totally different films…all based on the trailer.
My favorite is this remix of “Mary Poppins” called, you guessed it, “Scary Mary.” Check it out and see how small changes to text and music completely change this G-rated Disney classic into something ominous and tense.
Creative mashups like this are all over YouTube. If you’re a professional marketer, check ’em out and see how little tweaks to your campaign can have a major effect.
Interesting Links….Not Necessarily Endorsements: