Precondition your audience at the start of your presentation.
If you’re delivering a business pitch, you are trying to share an idea that the client will want to buy. That means it needs to be memorable. As a presenter, you need to make sure that your future client knows what the heck you are trying to say.
Don’t just tell them that you’re good at delivering a powerful message. Prove it in your presentation.
Here’s a good piece of advice for making presentations memorable, which I learned from my friend and co-worker, John Spingler (aka Sping).
Here are three basic steps to delivering a memorable pitch and marketing story:
- Tell them what you are going to tell them.
- Tell them.
- Tell them what you just told them.
Sounds really simple, right?
But if you’ve ever suffered through a dull PowerPoint presentation and wondered “where is this going?” then you know that delivering a clear message isn’t so simple. When a presentation lacks focus, it’s hard for your listener to remain focused. Continue reading
,” which is an amazing read, even if you don’t like comics. He masterfully breaks down the medium so that it becomes clear why comics connect with the brain to communicate stories.