And, I am proud to report, that none of the panelists actually uttered the phrase “content is king.” (We’re too cool for that.)
Last week, I spent a half day at the DTC National Conference 2011 in Boston to participate in one of the pre-conference workshops. We were arranged panel style in the front of the room to talk about pharmaceutical marketing related topics.
I was on the panel “Optimizing the Brand Web Site” with some impressive panelists:
- Prodeep Bose, SVP, Multichannel Strategy, the cementbloc
- Michael Peroff, Managing Partner, Strategic Domain, Inc.
- Phyllis Schneble, EVP, Sales & Marketing, dLife
- Bob Erlich, CEO, DTC Perspectives – Moderator
While the conversation was focused on pharma brand websites, it was a conversation that could have easily been about any industry. Basically, if I had to summarize it in a few words, it went like this. Continue reading