In the online world, it’s rare that we’re willing to pay for anything. We almost never want to pay for content, which is understandable considering how long we’ve been getting it for free.
But as of today, I am ready to pay for a premium version of YouTube. Yup, I am prepared, PayPal in hand, to give Google my money for something they provide for free.
Anything to stop the pre-roll. Or at least require only premium-level pre-roll that is relevant to my tastes. This is worth paying for.
Freemium Upgrade to Premium
So you’re familiar with the concept of “freemium” right? Sure you are. That’s where you can get most of the features for free, but to get the “extra special awesome bonus stuff,” you have to pay.
For example, I’m an avid photographer, so I pay for Flickr Pro. Even though Flickr is free, I pay $25 a year for the upgrade. It’s not much money and I feel like I get some good value from it.
I’m also using the free version of Evernote more frequently, so I am considering an upgrade there. Maybe Dropbox too. Both provide good free services, but the extra stuff on the premium may make it worth the few bucks.
To be honest, I use YouTube way more than any of these other services. Google invests bazillions of dollars running YouTube and charges us nothing for it. A few moments of our attention (for a paid advertisement) is all they ask. Seems fair, right? Continue reading