Last week, I was on vacation in sunny Florida, and boy did I work. Well, I didn’t work for the agency, but I worked my marketing brain a bunch. And then I had an idea. (Hang with me, it takes a few paragraphs to get there.)
Y’see, after the kids all went to bed, some of the adults would stand outside and chat about the days events. Inevitably, the conversation always turns to “so, what do you do?” Like many of you, I work in emarketing, which includes advertising, branding, strategy, and all that good stuff.
One of the guys on vacation was a small business owner struggling with his company’s place in the competitive landscape. He had built a successful business, but was losing market share in key battlegrounds. The specific details aren’t important, but suffice to say, I put on my marketing hat and we talked for hours about his challenges. In my mind, his next steps included (but weren’t limited to) a SWOT analysis and a repositioning of his brand identity.
It all seems to be going well, but at a certain point, I realize I can’t help this guy any further. He needs an agency that’s geared up for his specific marketing needs.
Unfortunately, he’s already struggling, so hiring a marketing agency — even an agency with reasonable rates — may not be feasible. He’s just trying to keep the lights on and his staff employed.
But what if there was a database of young, hungry marketers who were willing to help out a small client in exchange for something they could add to their portfolio? Maybe barter some services, if that’s an option. Continue reading