Interview with “Likeonomics” Marketing Author Rohit Bhargava

Author Rohit Bhargava

Author Rohit Bhargava with his second book “Likenomics.”

Every once in a while, you read a business book and it becomes obvious that what you’ve been doing is…wrong. You know at that moment that you need to start doing things differently.

I had that feeling the first time I read “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back” by Rohit Bhargava. At the time, Rohit was a co-worker at Ogilvy and I was reading the book as a professional courtesy. I mean, sure, he was a smart guy, super nice, and seemed to understand marketing, but I wasn’t expecting much. Most marketing books are bland and theoretical. Short on insight and long on catchphrases.

But Rohit’s book was different. It was clear that Rohit had taken great pains to write a book that went beyond basic theories social media and marketing. It was an insightful, actionable book that is as relevant today as when it was published in 2008.

In his second book, Rohit tackles a range of marketing topics. The umbrella concept of “Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action” (2012) is “likeability,” but that’s just part of the story. He shares case studies and anecdotes that reveal why believability and trust are so powerful for brands. Continue reading

Interview with Kiss eBook Author Chris Epting

eBook "All I Need to Know I Learned from KISS"

eBook “All I Need to Know I Learned from KISS”

Chris Epting is an author after my own heart. As a lifelong fan of the rock band Kiss, Chris published an ebook titled “All I Need to Know I Learned from KISS: Life Lessons from the Hottest Band in the Land” – available on Amazon.

Kiss is, of course, one of my all-time favorite bands. I rock and roll all night to their music, shout it out loud at their concerts, and pay cash for their merchandising. Kiss has touched my life in many meaningful ways.

That’s why when I heard about this ebook, I downloaded it immediately. The title alone grabbed me, but the crisp writing is what kept me reading. As a writer, Epting is a man at the top of his craft. He knows how to weave a compelling narrative that grabs you and never lets you go. I wanted the best and Epting delivered the best.

The ebook is, for lack of a better description, a long, personal love letter to Kiss. Because of his background, Epting delivers the letter from the unique perspective of an informed insider…not as someone with an ax to grind. Continue reading

Content Strategy and eBooks

Marvel Comics on iPad

The easiest thing to do is wait. When a new technology seems to be bubbling up at the edges of conversation, most people just wait. Wait to see how it turns out. See if it takes off.

When it comes to ebooks, the wait is over. Done. The handwriting is no longer on the wall; it’s being downloaded to your iPad.

Old Models, Redefined
The book business is faring much better than the music industry did when digital changed their business model. As millions of songs were being downloaded in the 90s, music companies were busy protecting their old-media distribution channels. At one time, music stores dotted strip malls and city street. Now, most are gone. Apple redefined their distribution model.

The next to be hit was the video business. Torrents made pirating easy. And since people already had home-entertainment centers, the devices of consumption were already in place. The studios were also slow to move, sticking with DVDs for too long. NetFlix was already busy redefining their distribution model. Continue reading

eBooks Compared to Cost of Print Publishing

Nook Color ereader

Nook Color ebook ereader now supports Android Apps

As the print industry continues on an inexorable path to extinction, an analysis by the Wall Street Journal reinforces what many of us already knew. Specifically, ebooks are just less expensive to publish.

First off, I’m not a book hater. Actually, quite the opposite. I’ve had a lifelong love affair with print. I spent many years in print publishing. Now that I’ve started writing books, I’m hoping that print sticks around just a bit longer.

Unfortunately, that’s just not going to happen.

The Internet has has led to fewer people buying and reading books. That much we know.

Yet it took the combined impact of the Amazon Kindle, the Nook, and the iPad to make ebooks truly viable. These are devices that offer the features ebook readers want at the right price. Continue reading

Free Kindle? A Matter of Time

Free Kindle OfferWow, that was fast. Just a few short years ago, the Amazon Kindle ereader was a red-hot gadget that claimed a premium price. At launch in 2007, the Kindle was priced at $399. And, get this, the original Kindle sold out within just 5.5 hours. (Don’t worry, they made more.)

Soon after, the Kindle 2 released. Somehow, through the magic of Moore’s Law, the price dropped to $299. Still not cheap, but dramatically less expensive than the original. As of this writing, you can get a brand new Kindle for just $139.

But wait, there’s more. I’ll be a panelist at the upcoming DTC National Conference in Boston. And I noticed that there’s a crazy promo. Register for the DTC event, and they give you the conference materials on a Kindle. And you get to keep the Kindle.

From $399 to free.

Amazon’s sales of ebooks are skyrocketing. According to Amazon, ebooks already outsell paperback books. No surprise there. So it makes sense to keep dropping the price on the Kindle. Heck, Amazon can give the ereader away for free and (probably) still profit on the ebook sales.

How long before this pushes down the prices of competing ereaders? Something tells me that the Barnes & Noble Nook will probably be considering a price cut. The Apple iPad? Probably not just yet.

Last year, I predicted “5 Reasons You’ll Be Using an EReader in 2 Years.” Um, I’d like to revise that now to “1.5 years.”

Additional posts:

Book Expo 2009 – A quick recap

Book Expo 2009Last weekend I went to the Book Expo of America 2009 in New York City. It’s a show that comes around every three years, so it’s not one that I want to miss. As the author of several books (and hopefully more in the future!), I attend the shows to network and connect with publishers.

Since last show, however, we’ve seen the launch of ebook readers, including the Sony Reader and the Amazon Kindle. Many publishers offered ebook versions of new releases, which seemed to draw little attention from media reporting on the event. And yet, neither Sony nor Amazon nor Google (which is now selling ebooks!) had any significant presence at the Expo, which is more or less a professional trade show.

As an author, I would have liked to have seen at least Sony and Amazon at the convention with big informational booths. Y’know, preaching the digital gospel and stuff. I even brought my Kindle with me, just in case Amazon was giving away free sample books or whatever. Sadly, there was nothing there but a little standing kiosk. Nothin’ fun for us early adopters.

Side note: One of the convention organizers said that the word “BEA” was one of the most Twittered words in the country that weekend. That’s kind of cool. And there were several digital-focused panels, including a couple on blogging and Twittering, which was interesting to see.

Despite the ups and downs of the recession, the show still seemed vibrant and alive. It felt a little less crowded than in previous years, but there were still a lot of publishers and interesting exhibitors. It’s a brightly lit Candyland of fun for people who love books. You can’t actually buy anything at Book Expo, but you can certainly plan some of things you’d like to see under the Christmas tree this year.

And, yes, a little reassurance that (despite the digital revolution) there are still people out there who plan to buy books. At least for a little while.

LINKS – NOT NECESSARILY ENDORSEMENTS

BEA Attendance Update…..

Thank God It’s Thursday: Book Expo ’09

Book Expo America 2009 – A Summary