What You Learn From Blogs, Books, & Conferences


Read this blog and then go to the bookstore and schedule your next marketing conference. In that order.

My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest concepts and strategies. I believe in the power of great blogs and read several posts per week.

Yet, there are ideas and concepts that need longer-form expression. Well-written books will give you the depth of thinking that is required to enhance the strategies that will make your marketing effective. Most blogs can’t provide the explanation and exploration that you will find in a 50,000 word book. Continue reading

HIGHLIGHTED: Everybody Writes by Ann Handley

Photo of Ann Handley

Author Ann Handley

Writing is easy. Writing well is hard. (But with some practice, you can do it.)

If you’re a content marketer, you probably spend a lot of time at the keyboard. You may not think of your emails, tweets, and creative briefs as “writing with a capital W,” but it is writing nonetheless. You may as well be good at it.

Ann Handley is very good at writing. So good, in fact, that she can help you become a better writer. Ann’s bestselling book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” is an excellent tutorial for novice and experienced writers.

I read “Everybody Writes” a few years ago when I interviewed Ann at Content Marketing World. I decided that my own writing needed a bit of improvement, so I descended on Ann’s book with my trusty highlighter. Ann’s book on writing is the book that professional writers read for inspiration and instruction. Continue reading

Comics for Content Marketers

comics-for-content-marketers1-smOver the past three or so years, I’ve been getting up on stage and talking about visual content marketing and what web designers can learn from comic book artists. You can see one of my decks here: “Seven & a Half Tips to Jump Start Your Visual Content Strategy.”

At the end of my presentations, there are always a few people who talk about how they’d like to check out a few comics, but they don’t know where to get started. Or that they’ve walked into a local comic store, were overwhelmed by the choices, and left without buying anything.

Hence, I’ve compiled a list of a few comics that curious, intelligent adults may want to explore. All of this is based on my personal preferences, so your actual mileage may vary. Oh, and none of these have anything to do with content marketing, except that you probably saw me speak at a marketing conference.

Or maybe it’s brain candy that will help you become more effective at visual storytelling.

Continue reading