Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.
Despite being a relatively young industry, there are some pioneers who recognized the need and potential of content strategy. Their names pop up in blog posts, conferences, and bookshelves because they are the true thought leaders of this evolving discipline.
Instead of becoming a fond footnote of the content strategy industry, Ann Rockley has continued to evolve with fresh, relevant insights. Her book is “Managing Enterprise Content,” quite frankly, required reading for everyone who wants to work in content strategy.