Three Type of Behavior Change: Part of the Content Strategy Basics series. Behavior change is usually an important component of content marketing strategy. There are many types of behavior change, but you can distill these down to three that matter to brand marketers. Behavior Change #1: Try my product. You’re not using my product, so I… Continue reading 3 Types of Behavior Change for Marketers
Writing is easy. Writing well is hard. (But with some practice, you can do it.) If you’re a content marketer, you probably spend a lot of time at the keyboard. You may not think of your emails, tweets, and creative briefs as “writing with a capital W,” but it is writing nonetheless. You may as… Continue reading HIGHLIGHTED: Everybody Writes by Ann Handley
Basic user journeys aligned to KPIs and other marketing metrics, as designed for content strategists.
If you are marketing your brand to a human, you need to figure out what that human needs from your content to complete their own personal user journey. Remember, inside every “persona” is a “person.”
Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.
Over the past three or so years, I’ve been getting up on stage and talking about visual content marketing and what web designers can learn from comic book artists. You can see one of my decks here: “Seven & a Half Tips to Jump Start Your Visual Content Strategy.” At the end of my presentations, there… Continue reading Comics for Content Marketers
He’s been called the “godfather of content marketing” and with good reason. Long before we were attending content-themed conferences, Joe Pulizzi was trying to convince his clients that content was the next big thing in marketing. It took a few years, but he’s convinced large and small companies to hire Chief Content Officers (CCO) to… Continue reading Epic Interview with Content Marketer Joe Pulizzi
Despite being a relatively young industry, there are some pioneers who recognized the need and potential of content strategy. Their names pop up in blog posts, conferences, and bookshelves because they are the true thought leaders of this evolving discipline.
Instead of becoming a fond footnote of the content strategy industry, Ann Rockley has continued to evolve with fresh, relevant insights. Her book is “Managing Enterprise Content,” quite frankly, required reading for everyone who wants to work in content strategy.