KPIs & User Journey Metrics for Marketers: Part 3

Expanded Content Marketing Analytics Framework

In the first post of this seriesĀ on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t rely on old measurement models for new media channels. In the second post, I offered an analytics framework for measuring content KPIs along a user-journey continuum.… Continue reading KPIs & User Journey Metrics for Marketers: Part 3