So you’re thinking about a blog to promote yourself? Awesome. As your personal self-appointed blog expert, I will offer useful traffic-driving tips (that I may or may not use myself).
First: Content is king. Wow, I know, deep. But it was true when we used to slay trees to share information, and it’s true now. If you have the right content, people want to read, see, experience it.
So if you’re planning your blog, you may be interested in:
Blog Traffic Tip #1: Be Controversial
So, you want traffic, but you don’t want to resort to posting naughty pictures of celebrities. Fine, me neither. So today’s blog traffic tip is to Be Controversial. Stir the pot. Give ’em somethin’ to talk about.
Boy does he talk. His blog SutterInk is an eye opener, especially when you consider Sutter is talking about people who pay (or may someday pay) his salary. It’s a bare-knuckled critique of the television industry. Even for people not working in Hollywood, it is a startlingly brutal blog.
And, if you just judge it by comments, people read Sutter’s blog. A lot. His recent blog post “NBC’s Act of Contrition” has already netted 65+ posts in under two days.
I loved the Shield, and now I plan to check out Sons of Anarchy. Yes, because of Sutter’s blog, I want to see what kind of television this guy produces.
So…back to Tip #1. If you want to drive traffic to your website, consider a little bit of controversy. Note: it may help if you already have a good contract and a few Emmys to back up your talent. If you’re just a regular shlub, you could end up unemployed. Blog about that.