7 Tips for Better Flickr Traffic

Since I first discovered the analytics features in Flickr, I have been obsessed with my stats. I just can’t help myself. Stats and analytics fascinate me. (Note: Stats are only available to Flickr Pro users.)

Here are a couple of observations regarding Flickr’s chocolaty goodness:

  1. Post consistently. My stats hovered around a depressingly low number for many months. The key to getting more views on photos was to actually upload photos more consistently. Sounds obvious, but the reality is that people in a social community tend to interact more with people who are contributing consistently.
  2. Give the people what they want. If you know what photos get the most traffic, that means there’s an audience for your work. If people like your dog photos and label them as “favorite” then keep posting your dog photos.
  3. Share timely events. My stats skyrocketed recently when I uploaded 388 photos in one batch. (Thank you Flickr Uploader!). I attended the Long Beach Comicon 2009 and uploaded my pictures within two days of the con. My average views went from 500 a day to over 5,000 per day. That’s a HUGE increase in traffic. Not all of it is sustained, but I have definitely increased my daily views significantly.
  4. Include links to your other sites. The traffic from Flickr to my personal website BuddyScalera.com is increasing. The more people look at my Flickr photos the more they go check out my webpage. I saw a pretty nice jump when I uploaded that batch I just mentioned. Flickr users tend to check out my photo reference books, which is good.
  5. Join groups & create groups. I belong to dozens of informal Flickr groups. Plus, I’ve created two Flickr groups, which has increased my overall photo traffic. Since I have particular photography interests, it makes sense for me to contribute to certain groups. But some of my interests didn’t already have a group, so I created Long Beach Comicon – Official Flickr Group and Comic Book Creators & Pros. One complaint: they don’t give administrators much access to group analytics, beyond giving a list of members.
  6. Participate. People are sharing their photos online because they want the world to see their pictures. Give people feedback on their photos. If you share a comment, people will want to see your photos, which will increase your base of viewers.
  7. Contact ’em. There’s a “friending” feature on Flickr called “Contact.” Basically, it’s like friending someone on Facebook, except you get a feed of new photos that is being uploaded by your contacts. If you like someone’s work, you can check out their work in thumbnails as they upload the images. And unlike Facebook, people on Flickr are uploading photos, so you don’t have to wade through dozens of throw-a-sheep and super-poke invitations.

More on Flickr in the future. In the mean time, check out 10 Tips to Boost your Flickr Profile. Very good article about increasing Flickr traffic.

Jackson Dies. Fans Flock to…MySpace?

In terms of media, Michael Jackson’s death revealed some interesting insights in social networks. No, it’s not that people on social networks — like Facebook, Twitter , digg, etc — broke the news to their friends. Instant sharing is at the core of social networking.

myspace_music_logo_1The big surprise? MySpace became a serious destination for fan outpouring. Yes, MySpace, the site that some industry experts have declared dead. Yes, MySpace, the social networking pioneer that just laid off 30% of their workforce.

The King of Pop died suddenly on June 25, setting off a firestorm of news and reaction. Post-event analysis reveals that sites like Twitter and Google were hobbled by the surge in traffic. Google thought the surge in traffic was an organized attack on their site.

SIDE QUESTIONS: If Michael Jackson’s sudden death had this effect on the Intertubes, isn’t it time for the government to review the Net’s infrastructure? What would happen in a larger global event? Could the Net handle it? And is it ironic that television (that “old media”) works just fine during major surges? Debate, discuss.

Back to MySpace
As news raged, something weird happened at MySpace. People started to “friend” Michael Jackson’s MySpace Page at an astonishing rate. MediaWeek reported that “the official Michael Jackson MySpace profile was adding 100 new friends per minute.” Um, wow!

As of this writing, Jackson’s MySpace page has 567 thousand friends. That’s a lot of friends for a “dead” network.

And while Facebook is the current kind of social networks, MySpace is still considered the social network place for discovering music. MediaWeek also reported that “MySpace Music was streaming an average of 100,000 songs every ten minutes in the hours after Jackson’s death.”

It’s frustrating thing that they don’t offer a comparison. That is, how many friends was Michael Jackson getting per day before his death? Don’t know. And how many songs were they streaming every ten minutes before his death? Again, don’t know, so it’s hard to give a good comparison.

Post Mortem Suprises
Michael Jackson’s surprise death revealed a lot about the way people use the web and social networks. Based on the follow-up coverage, it’s clear that this Internet-thingy still holds a few surprises for us.

Yes, Facebook continues to be THE social networking juggernaut. But we knew that already.

The biggest surprise for many of the “experts” out there? MySpace isn’t dead.