As of this holiday season, there are a LOT more Kindles out there. Amazon claims that the Kindle was the best selling item in their store. Ever. Some experts put Barnes & Nobles Nook sales at over 500,000 units in 2010.
And guess what? Some of them are going to break.
Yup, it’s a statistical certainty. Even if only 1% of all Kindles break, there’s a lot more of them out there to be broken.
If you check out some of the articles out there, people are already suing Amazon for the Kindle design. As a consumer, you should have a reasonable expectation that an expensive piece of technology has been tested and improved, right?
Well, not so fast. We’re talking about a product that’s been in the wild for under two years. That’s plenty of time to get market feedback, but not really enough to make significant hardware changes to improve the product.
And that’s the trouble with being an early adopter of new technology. YOU are the beta tester.
It’s cool to have a new toy. People want to see it and you get to be a geek superstar. But that comes at a price. Even early iPods broke or had lousy battery life.
Consider Toyota. Toyota worked hard to build their image of reliability, but they did it over many, many years. It didn’t happen in the first year of production.
Don’t be surprised that your basic laptop is more reliable than, say, your Kindle or Nook. Engineers have had years to make these devices more durable. And just because it fits in your backpack doesn’t mean that it will survive the abuse. The outer bezel on the Kindle is nearly flush with the screen, so that 7-inch e-ink display is pretty vulnerable to cracking. (There’s even a discussion on the cracked Kindle display on Amazon.)
Personally, I keep my Kindle in a thick, zip-lock pouch. It’s not a traditional ebook pouch. I bought mine at an Army Navy supply store. It protects the Kindle from water. Plus it’s so ugly that nobody even looks twice at it.
So, if you got a Kindle or Nook ereader for this holiday season, congratulations. You got a cool, cutting-edge device that will give you many hours of pleasure.
Until it breaks.
LINKS, NOT NECESSARILY ENDORSEMENTS: