Buddy Scalera is a high-energy speaker who delivers informative, fun presentations on a variety of digital media topics. Topics typically include Visual Content Strategy, Content Marketing, Social Media Marketing, User Journeys and Analytics, and Pharmaceutical Marketing. See his Slideshare decks.

His presentations are genuinely informative and entertaining because he is passionate about marketing and branding in new media channels. He was an early adopter of social media and speaks with experience about building online communities and nurturing user-generated content for branded websites. This is Buddy’s bio page.

Upcoming speaking conferences & events:

Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018


Past Events:

6th Content Marketing for Life Sciences (ExL Pharma) – December 6-7, 2017

New York Comicon – October 5-8, 2017 – Photos on ComicBookSchool.com 

Mobile Pharma BizTech – June 27-28, 2017 (NYC)

13th annual Public Relations & Communications Summit -July 18-19, 2017 (Summit, NJ)

PR Now & Next Conference – July 20-21, 2017 (Chicago)

American Marketing Association (AMA) – Executive Circle (MENG Chapter) – May 12, 2017 Morristown, NJ

C2E2 2017 – Chicago Comicon 
TOPIC: Multiple sessions on creating comic books and visual storytelling. Sponsored by Autodesk and Marvy/Uchida.
APRIL 21 – 23, 2017
Intelligent Content Conference 2017
TOPIC: Creating and Executing a Visual Content Strategy that Scales
March 30, 2017, Las Vegas
Slideshare: Creating a Visual Content Strategy that Scales | #IntelContent

New Orleans Chapter of the American Marketing Association (AMA)
TOPIC: “Creating a Visual Content Strategy That Scales”
New Orleans – March 16, 2017 (rescheduling)- New Orleans, LA

Digital Pharma East
TOPIC: “Creating a Visual Content Strategy That Scales”
Oct 26, 2016 New York, NY

Content Marketing World
Sept 6 – 9, 2016 Cleveland, OH

New York Comicon
Oct 6 – 9, 2016 New York, NY

Public Relations & Communications Healthcare Summit
July 26 – 27, 2016 New York City

Digital Pharma: China
July 14 – 15, 2016 Shanghai, China

Mobile Pharma Summit 2016, June 22, 2016
Mobile marketing panel with Larry Bressler, Sr. Director, Marketing, Shire & Alfred O’Neill, Principal, Harbinger Associates

EternalCon, June 11, 2016
Topic: Visual storytelling for writers and artists.

C2E2 – March 18-19, 2016
Topic: Educational panels on visual storytelling

Intelligent Content Conference – March 7 – 9, 2016
Topic: Visual Content Strategy
Topic: Getting Started with Intelligent Content

Digital Pharma East 2015 – October 1, 2015
Topic: HCP Customer Engagement Focus: Pharma Progress (or Lack Thereof) to Date Within the Multichannel Space — or More Accurately — the Omnichannel Space

New York Comicon 2015 – October 9, 2015
Topic: Visual Storytelling
Support Website: http://www.comicbookschool.com

Content Marketing World 2015 – September 10, 2015
Topic: Words + Pictures: A Content Marketer’s Guide to Visual Content.

Content Marketing Summit at LinkedIn – July 30, 2015 (Mountain View, CA)
The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets || Co-presentation with Michelle Killebrew of IBM.

Intelligent Content Conference – March 23-25, 2015 (San Francisco, CA)
Topic: Length of Content and Social Media Measurement – Co-Presentation with IBM’s Michelle Killebrew

Content Marketing Institute – November 12, 2014 (New York, NY)
Topic: Visual Content Strategy

New York Comicon – October 10-12, 2014 (New York, NY)
Topics: Creativity, writing, art techniques

Content Marketing World – September 8-11, 2014 (Cleveland, OH)
Topics: Content strategy, content marketing

Localization World – May 8-9, 2014 (Dublin, Ireland)
Global scalability for content marketing professionals.
Topic: Content Strategy and the New Governance of New Media

Intelligent Content Conference – Life Sciences & Healthcare – May 8-9, 2014 (San Francisco)
Scalable, channel-agnostic techniques for healthcare marketers.
Topic #1:Beyond The Pill: The Promise of Connected Health (co-presented with Matt Balogh)
Topic #2: Flat Earth Theory and How to Inspire Change in Your Healthcare Organization

C2E2 – April 24-26, 2014 (Chicago)
The largest comic book and pop culture convention in the Midwest.
Topics: Visual storytelling, writing, editing, and networking (for details visit ComicBookSchool.com)

New York Comicon 2013 – October 11-13, 2013 (NYC)
The largest comic book and pop culture on the East Coast.
Topics: Visual storytelling techniques and how comic books are created (for details visit ComicBookSchool.com)

Content Marketing World 2013 – September 9-12 (Cleveland)

The largest content marketing conference in the country. A week-long event that brought together the most exciting speakers and thought leaders in content marketing.
Topic #1 (main event): Visual content strategy
Topic #2 (Healthcare Summit): Organizational change and acceptance of content marketing in large healthcare organizations

Health 2.0 | Matchpoint East – June 25, 2013 (NYC)
A moderated panel about how to deliver appropriate healthcare communications. “Consumer engagement: Translating health information for the general public” included Omar Haroun, Exec. Director Biz Dev, Greatist Inder Singh of Kinsa, and Matthew Holt of Health 2.0.

PR News’ Content Marketing Boot Camp – June 18, 2013 (NYC)
Topic: Show & Tell: Examples of Content Marketing That Works

Check out the pre-conference interview with organizer Steve Goldstein.

NJ Books – June 9, 2013 (Paramus, NJ)
Topic: “Justice League and American Politics: The Graphic Novel’s Role in the Humanities”
Panelists: Ted Rall, Mark McKenna, & Buddy Scalera

DTC National Conference – April 2-4, 2013 (Washington DC)
Topic: eDTC National Pre-Conference Workshop: Gold Pass Only

  • Aurora Archer, Senior Director, Marketing Services, AstraZeneca
  • Wendy Blackburn, Executive Vice President, Intouch Solutions
  • Bill Drummy, Founder and CEO, Heartbeat Ideas
  • Bill Meisle, Former GSK Marketer
  • Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy

Social Media Week February 19, 2013 (New York City)
Topic: Mocial RX: Leveraging Mobile & Social in Healthcare
Description: Health discussions have moved beyond a single screen and one-on-one exchanges. Mobile and social — what some call “Mocial” — is all about a new platform of on-the-go device and broader discussion. From geofencing to quantified self to the second screen, this lively exchange explores how “our networked life” influences behavior change, removes barriers, and adds value to connected communities.

Intelligent Content Conference February 7-8, 2013 (San Francisco, CA)
Topic: Developing and managing channel-agnostic content
Title: Channel-Agnostic Content Strategy for Happy Marketers
Description: Learn why “intelligent content” is an inevitable future for multi-channel marketing. Developing channel-agnostic content is rapidly becoming the only way to address the proliferation of emerging channels and new devices. Brands are publishers and content is liquid. Marketing teams need to consider how to share messages across the platforms that their customers are using. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.

Content Marketing World Health Summit November 7-8, 2012 (Cleveland, OH)
Topic: Content strategy in healthcare
Title: Content Marketing Strategy and Pharma
Description: Meet Grok and learn how content strategy started 600,000 years ago! Learn how smart content planning can help you save money and deliver more effective and measureable content.


Buddy Scalera Presentation Photo

Buddy Scalera presenting at the DTC National Conference 2012

eDTC Revolution 2012 (Washington DC)
Topic: Digital Content Strategy
Title: “Unlock the Keys to Scalable Content to Ensure A Resonate Online Consumer Message”

DTC National Conference 2012 (Washington DC)
Topic: How Social Media Channels Influence Consumers & Their Opinions

DTC National Conference 2011 (Boston)
Topic: Optimizing the Brand Web Site

International Pharmaceutical Privacy Consortium (IPPC) Conference 2011 (New York City)
Topic: Social Media and Pharmaceutical Brands

ExL Pharma: Pharmaceutical Search Engine Marketing Strategies Conference 2009 (Princeton)
Topic: Emerging Search Engine Technology Drives Digital Integration Strategy

Buddy also teaches “digital immersion” classes to pharmaceutical brand managers, who get hands-on experience with new media tools. It’s a truly interactive way to learn about social media and emerging digital channels, tailored to the specific needs of pharmaceutical professionals. And it’s a lot of fun.

Partial client list:

  • Bayer Healthcare
  • Novartis Pharmaceuticals
  • Genpact

Learn more about articles that Buddy has written on pharmaceutical, social media, and technology. He is also the author of five published books on creativity and pop culture.

Interested in booking Buddy for an event? Sure you are! Contact him at buddy@buddyscalera.com

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