Speaking & Events

Buddy Scalera is a high-energy speaker who delivers informative, fun presentations on a variety of new media topics.

His presentations are genuinely informative and entertaining because he is passionate about marketing and branding in new media channels. He was an early adopter of social media and talks with experience about building online communities and nurturing user-generated content for branded websites.

He was part of the team that helped launch the very first pharmaceutical brand on a social media channel. Since then, he has continued to help pharmaceutical brand managers better understand the opportunities in social and viral channels.

Some highlight events include:

DTC National Conference 2012 (Washington DC) Coming April, 2012!
Topic: How Social Media Channels Influence Consumers & Their Opinions

DTC National Conference 2011 (Boston)
Topic: Optimizing the Brand Web Site

International Pharmaceutical Privacy Consortium (IPPC) Conference 2011 (New York City)
Topic: Social Media and Pharmaceutical Brands

ExL Pharma: Pharmaceutical Search Engine Marketing Strategies Conference 2009 (Princeton)
Topic: Emerging Search Engine Technology Drives Digital Integration Strategy

Buddy also teaches “digital immersion” classes to pharmaceutical brand managers, who get hands-on experience with new media tools. It’s a truly interactive way to learn about social media and emerging digital channels, tailored to the specific needs of pharmaceutical professionals. And it’s a lot of fun.

Learn more about articles that Buddy has written on pharmaceutical, social media, and technology. He is also the author of five published books on creativity and pop culture.

 

Switch to our mobile site