Because of the rapid growth of social media sites like Facebook and LinkedIn, many people are unsure of how they should draw the line between professional and personal communications. It’s a bit of a balancing act, but if you follow a few rules of thumb, you’ll do a better job of managing your professional brand.
First off, if you aren’t yet familiar with it yet, LinkedIn has become the hot destination for professional networking. It’s the ultimate social and professional mixer that helps people connect through career experiences.
Essentially, you go to LinkedIn to create a living resume. It may help you get discovered by HR recruiters or former co-workers. So it is essential for you to market yourself properly. Here are five easy tips for making the most of LinkedIn.
1. Be professional.
It’s strange to even say this, but you need to treat LinkedIn as you would any other workplace. Consider LinkedIn just another extension of your career, because for now, it kind of is. There are enough working professionals on LinkedIn that you must assume that everything you write is going to be seen and interpreted by some of your co-workers.
Separate your personal online life (e.g., Facebook) with your professional online life (i.e., LinkedIn). There is the “work you” and the “home you.” LinkedIn is the place for the work version of yourself. Continue reading →
Precondition your audience at the start of your presentation.
If you’re delivering a business pitch, you are trying to share an idea that the client will want to buy. That means it needs to be memorable. As a presenter, you need to make sure that your future client knows what the heck you are trying to say.
Don’t just tell them that you’re good at delivering a powerful message. Prove it in your presentation.
Here’s a good piece of advice for making presentations memorable, which I learned from my friend and co-worker, John Spingler (aka Sping).
Here are three basic steps to delivering a memorable pitch and marketing story:
Tell them what you are going to tell them.
Tell them what you just told them.
Sounds really simple, right?
But if you’ve ever suffered through a dull PowerPoint presentation and wondered “where is this going?” then you know that delivering a clear message isn’t so simple. When a presentation lacks focus, it’s hard for your listener to remain focused. Continue reading →
Defending Your Ideas - A little sketch from the corner of my notebook, as we were brainstorming new ideas.
If you want to get into the business of marketing, you’re going to need to develop (a) a thick skin and (b) a strategy for sharing your ideas. Neither of these tasks are easy, but trust me when I tell you, they are necessary.
Many people think that marketing is easy, since just about anyone can come up with one good marketing or advertising idea. The real challenge, of course, is to come up with multiple ideas. Ideas that adapt to evolving strategic direction and new media channels. That’s not quite as easy.
In a brainstorm, there are some good ideas that everyone agrees is on target and makes sense. If there’s a whiteboard, it gets written in big bold letters as “an idea.” Kudos to you if you were part of that brainstorm session.
If you’ve ever been part of a brainstorm session, it can be fun and exhilarating, but it is also a little scary. Why scary? Well, if all of the ideas are safe, the group may not be trying hard enough. There may be fear in the room. Nobody wants to share their best idea, only to be rejected by the whole room. Making it to the whiteboard builds confidence. Not making it to the board is depressing. Continue reading →
Back when I was a kid, my father used to keep a log of his gasoline expenses. He would meticulously record the cost of the gas, how many gallons he put into the car, and the total amount he spent.
He maintained several different notebooks, most of which were lost over time. He found two or three of these tiny notebook from 1992 – 2008. He took the time to transfer them to Excel. And here is this data, through the magic of the web, now available to you.
A friend of mind and I were talking about how to first brand and then market his company’s brand. We had a long, rambling conversation about marketing channels like YouTube, Vimeo, blogs, Twitter, etc.
When he told me, “on Twitter, anybody can build up a massive following, so it’s not really worth doing,” he stopped me in my tracks.
Upon further clarification, he told me that on Twitter anyone can follow a bunch of people and then unfollow them to build of your following. That traffic building technique, he explained, was one of the reasons Twitter didn’t really matter. It just seemed too easy. That, and anybody can get 50,000 followers, if you know how to work the system.
Anyway, the conversation continued normally until my kids got hungry and began demanding dinner. So we broke off the call and went to our respective families.
My friend was being honest and candid as he talked about the marketing channels that he thought were most effective. This was due, in part, with his feeling that Twitter was too easy. Continue reading →
As a marketer, it’s easy to observe the big, obvious things about movies based on comic books. There’s a built-in audience: check. There are usually top stars and/or directing talent: check. There’s usually some impossibly large budget: check. That’s the obvious stuff.
Then there’s the geek stuff. As you may know, I am a big comic fan, so I get into these tiny references that are like catnip for fans. It’s small stuff (and some big stuff) that won’t even register for the average moviegoer. But for the devoted comic fan, it can be pure joy. Continue reading →
Few things in the modern world are as ubiquitous as email. In a few short years, the medium of email went from being a small part of the online experience to a centerpiece of our professional and personal lives. And yet, oddly enough, many marketers are unsure of how to properly utilize email as part of their branding campaign.
Here are three tips for getting the most out of your email marketing efforts. (Why only three? Well, for starters, email marketing is a massive topic that is far too important to tackle in just one blog post. So let’s just start with three and see how that goes.)
1. Understand How Images Load
These days, many of your target customers have the ability to receive HTML email, which means that you can include snazzy images. But many email programs do not show images when the email is opened. That means your splashy email may not display as intended until the user clicks “load images.” Be sure to design your emails, so that key messages display on the preview mode.
Here are five reasons why this matters to you as it relates to the Five P’s of Marketing (loosely interpreted, of course):
1.PRICE: Nook competes on price and features. Everyone from the media to the average buyer is enamored with tablets. The venerable iPad 2 is one of the most coveted gadgets on the marketplace, but with prices starting at $499, it’s not exactly within reach of all buyers. For a while, the Amazon Kindle was the device to beat, but it’s still a black and white technology in a color world. At $250, the Nook offers a sharp, full color display. It may not be as full featured or sensitive as the iPad, but it suddenly feels light years ahead of the Kindle, but with a very attractive price point. Continue reading →
In marketing (and in life), timing is essential. It may be as simple as making the light before it turns red (good timing!). Or it may be something as big as when to pop the big question.
If you’re a marketer, there has never been a better time to pop the question…around site analytics. Okay, it’s not quite as sexy as “popping the question,” but it still benefits from good timing.
Google just released a major overhaul to Google Analytics, their amazing — and free — cloud-based web analytics package. Tweets are flying, especially if you follow the hashtag #googleanalytics, there are a lot of people very excited about the new Google Analytics. That makes this the perfect time to get your clients’ websites tagged and tracking.
If they are already using Google Analytics, you should dive deep into some of the new features, like custom dashboards and improved linking with Google Adwords. The Google Analytics blog outlines some of the new features. Continue reading →