How to Update Google Chrome in Under 2 Minutes | Video Tutorial

It’s time to update your Chrome browser because…well, Google is urging us to update it immediately.

There are certain vulnerabilities with Chrome that can expose you to hackers. And while Google Chrome is usually updated automatically, here’s a video that will show you how to update your browser on Windows 10. And the best part is that it will only take you about two minutes.

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4 Easy SEO Tips for WordPress | Video Tutorial

Here are four quick and easy tips to optimize your WordPress blog post for search engine visibility. Coding skills or special technical capabilities are not required for these simple tricks. In less than 10 minutes, you can increase the search engine optimization (SEO) of any WordPress blog post.

This video shows how to optimize fields and images to get the maximum value from your post.

SEO is essential to create discoverable content that your readers can find on Google, Bing, Yahoo, or even Duck Duck Go. SEO can become quite complicated and intimidating for the average user. So here are four easy SEO tips for non-technical people using WordPress for a blog or website. Continue reading

How to Access Twitter Analytics Dashboard for Data on Your Tweets

You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before.

This video shows you step-by-step how to access your Twitter Analytics dashboard, how to navigate to the important information, and how to understand how your account is performing compared to other Twitter users. Best of all, this data is all free.

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Duplicate Photo Cleaner Demo Video – How to Import, Sort & Delete

My first video is now available on my brand-spankin’ new YouTube channel. Drop what you’re doing and check it out. Or not. It’s my first video in a rather long time, so it may not be all that great.

In this video, I show how to find duplicates. Continue reading

Would Paid YouTube Accounts Reduce Pre-Roll?

YouTube Skip Logo

Would you pay to skip ads on YouTube?

In the online world, it’s rare that we’re willing to pay for anything. We almost never want to pay for content, which is understandable considering how long we’ve been getting it for free.

But as of today, I am ready to pay for a premium version of YouTube. Yup, I am prepared, PayPal in hand, to give Google my money for something they provide for free.

Anything to stop the pre-roll. Or at least require only premium-level pre-roll that is relevant to my tastes. This is worth paying for.

Freemium Upgrade to Premium
So you’re familiar with the concept of “freemium” right? Sure you are. That’s where you can get most of the features for free, but to get the “extra special awesome bonus stuff,” you have to pay.

For example, I’m an avid photographer, so I pay for Flickr Pro. Even though Flickr is free, I pay $25 a year for the upgrade. It’s not much money and I feel like I get some good value from it.

I’m also using the free version of Evernote more frequently, so I am considering an upgrade there. Maybe Dropbox too. Both provide good free services, but the extra stuff on the premium may make it worth the few bucks.

To be honest, I use YouTube way more than any of these other services. Google invests bazillions of dollars running YouTube and charges us nothing for it. A few moments of our attention (for a paid advertisement) is all they ask. Seems fair, right? Continue reading

Mobile Video, NetFlix, and Mass Transit

Apple iPad

Apple iPad

As I was riding the bus to work this week, I observed at least two people streaming Netflix to iPads.

The lower-end iPads include WiFi, but the upgraded models offer 3G wireless service. That makes it easy to stream Netflix wherever you are. Like, for instance, the bus.

This may seem like a minor point, but for content creators and content strategists, it is a significant development worth considering. For example, as you develop your content strategy, you’re probably thinking primarily about the website and mobile experience. This means a robust website that scales appropriately for mobile users.

If you create transmedia assets, you may also be thinking about familiar channels like YouTube and Vimeo for video. Maybe Slideshare for presentations. Perhaps an eBook on Amazonor at BarnesandNoble.com. Again, this all makes sense.

Have you considered the bus? I mean, you know that mobile users are accessing your website on mobile device, and they may be on a bus. But when you think about long-form streaming video, you probably aren’t thinking about an iPad 2 streaming video on a bus. Continue reading

Viral Videos Can Launch Your Brand

Karmin is having a good year. A really good year. Don’t know who they are? First, check out this video.

This is a talented young duo doing a cover version of a song by Chris Brown featuring Lil Wayne and Busta Rhymes. It’s catchy, fun, and very watchable.

As of this posting, this little video has garnered over 10 million views in less than one month. That’s a lot of views for something that’s being spread word of mouth. Continue reading

Nokia N8 – Two Week Photography Review

Nokia N8 includes a 12 megapixel camera and Ziess lens

For a phone, the Nokia N8 offers an incredibly powerful camera and video package in a smartphone about the same size as an Apple iPhone. And for two weeks, I shot several hundred photos and dozens of videos on the smartphone’s 16 Gb of internal memory.

But let me jump back for a moment. About a month ago, a person named Chris reached out to me from WOMWorld.com and offered me the opportunity to try out the Nokia N8. The Nokia N8 boasts a 12 megapixel camera with a Carl Zeiss lens, so I jumped at the chance to do a test and review.
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Cross Channel Book Marketing

Creating Comics book by Buddy Scalera

My new book Creating Comics from Start to Finish is just beginning to hit stores now. And despite the fact that I do this marketing thing every day for my clients, I’ve found it to be challenging to apply the same principals at home for my own projects. Crazy, right?

There’s an old saying, “the shoemaker’s children go barefoot.” That pretty much means the stuff you do at work is not the stuff you want to do when you get home. But a book being published is a timely event, and that time will soon pass, so I need to take the opportunity to market my book while I still can.

Initially, I was spending most of my efforts on my Facebook Fan Page, which had around 700+ followers and is now over 800. This group has been supporting my photo reference books, so they were most receptive of the new book. A good start.

Then I did a little bit of content seeding. I created a video flip through of my book, which I placed on the Facebook Fan Page, YouTube, Flickr, and even Amazon. I’m monitoring all of the channels through Google Analytics to see which drives the most qualified traffic.
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iPad 2 Video Mirroring to Televisions

iPad 2 with Mirroring

Apple just announced the iPad 2, which is another insanely great device. Powerful, sexy, and affordable. (Just like me.)

One of the best features has to be the Video Mirroring capability. In my line of work, we use iPads for demonstration purposes. That’s all well and good for intimate conversations, but only so many people can huddle around an iPad. Not anymore.

This Video Mirroring allows you to plug your iPad directly into the television and display the entire iPad on screen. And some initial reports suggest that this will be backwards compatible to original iPads and then others contradict that. We’ll know in the next few days. I’m sure.

Imagine how powerful Video Mirroring on iPads will be in the hands of a trained speaker in a business presentation. This is the kind of flexibility we dream about in client pitches and presentations. You want hardware that has a wow factor.

I want to present from an iPad running Keynote, rather than a Windows PC running PowerPoint. It has nothing to do with quality of presentation and everything to do with the coolness factor. iPads are cool.
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