Search engine marketing (SEM) and search engine optimization (SEO) are essential techniques for driving users to your website properties. These core tactics are similar, but not the same. SEM and SEO are often confused, particularly since these acronyms only differ by one letter. Of course, if they were the same thing, we wouldn’t name them… Continue reading SEO & SEM: The Dynamic Duo of Website Traffic | Content Strategy Basics
Category: Web Design
How Tigers Influenced Your Visual Processing
What do you see when you look at the picture below? It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or… Continue reading How Tigers Influenced Your Visual Processing
KPIs & User Journey Metrics for Marketers: Part 3
In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t rely on old measurement models for new media channels. In the second post, I offered an analytics framework for measuring content KPIs along a user-journey continuum.… Continue reading KPIs & User Journey Metrics for Marketers: Part 3
JAWing With JK: Part 2 of a Blog Series on Visual Storytelling
Q&A interview about the Jaws movie poster. Discussion on content marketing between Buddy Scalera and Joe Kalinowski.
600,000 Years of Health Storytelling (Video)
Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.
Interview with Content Strategy Author Ann Rockley
Despite being a relatively young industry, there are some pioneers who recognized the need and potential of content strategy. Their names pop up in blog posts, conferences, and bookshelves because they are the true thought leaders of this evolving discipline.
Instead of becoming a fond footnote of the content strategy industry, Ann Rockley has continued to evolve with fresh, relevant insights. Her book is “Managing Enterprise Content,” quite frankly, required reading for everyone who wants to work in content strategy.