Here are four quick and easy tips to optimize your WordPress blog post for search engine visibility. Coding skills or special technical capabilities are not required for these simple tricks. In less than 10 minutes, you can increase the search engine optimization (SEO) of any WordPress blog post.
This video shows how to optimize fields and images to get the maximum value from your post.
SEO is essential to create discoverable content that your readers can find on Google, Bing, Yahoo, or even Duck Duck Go. SEO can become quite complicated and intimidating for the average user. So here are four easy SEO tips for non-technical people using WordPress for a blog or website. Continue reading →
A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology can channels continue to evolve.
In this video from Content Marketing World 2018, I talk about how brand teams can plan a more effective and scalable content strategy that includes a strong visual content strategy.
Too often, brands start developing creative designs and channels without really planning how users will actually discover and interact with content resources on multiple channels, including social media. Continue reading →
This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines.
The good news is that on Windows 10 you can add basic metadata by accessing the properties of the JPEG file.
This video shows you how to download an original photo from Instagram using a basic web browser. If you’ve ever tried to download a photo from Instagram, you may find that using a right-mouse click does not work.
So, how do you download a JPEG image from Instagram? You could take a screenshot, but that requires a few unnecessary steps, including cropping. That’s not what you want.
What do you see when you look at the picture below?
It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or boxes. You might have noted the rectangular shape of the grid too.
Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons
CMI’s Jos Kalinowski on the History of the Jaws Movie Poster Questions by Buddy Scalera. Answers by Joe Kalinowski,Creative Director at Content Marketing Institute
BUDDY: The iconic JAWS movie poster was not the first version, right? What were some of the other versions?
JOE K: The original hard cover was black and white painted by artist Paul Bacon for Bantam Books. It was a more simplistic version of the iconic image featuring a white translucent shark veering up towards a swimmer painted in the same style. The shark had no eyes or teeth, just the recognizable shape of the shark’s head and mouth. When Bantam released the book in paperback, they revisited Bacon’s image. They hired artist Roger Kastel to use Bacon’s hardcover image as a starting point, but they were suggesting Kastel to make the image a bit more realistic and of course menacing. Kastel did such an impressive job that Universal Studios chose to use that image for the iconic movie poster. Continue reading →
Recently, I’ve been watching a lot more movies. it’s not because I have an abundance of free time on my hands. It’s actually because I’m trying to become a better marketing storyteller and I think movies will help me get there.
Over the past year or so one of the most abused terms has to be the word “storytelling.” Everyone seems to think that they are storytellers. This may not be true, as explained in this simple, profanity-laced rant by Stefan Sagmeister.
As a concept, storytelling is a great idea, particularly for content marketers. It’s a creative way to connect with your audience and put a human spin on products and services. If you’ve found a story that works for you, well, good for you.
Like any creative endeavor, storytelling takes practice. Even stories get better with multiple tellings, since you learn what works, what doesn’t, and how much information you need to lead up to the big finale in your tale. Continue reading →
Check out my presentation on content strategy for the web. This one includes Grok the Caveman, who was the world’s first healthcare educator.
In this presentation, I discuss how our ancestors used visual storytelling to communicate health messages. Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.
At the end of my presentations, there are always a few people who talk about how they’d like to check out a few comics, but they don’t know where to get started. Or that they’ve walked into a local comic store, were overwhelmed by the choices, and left without buying anything.
Hence, I’ve compiled a list of a few comics that curious, intelligent adults may want to explore. All of this is based on my personal preferences, so your actual mileage may vary. Oh, and none of these have anything to do with content marketing, except that you probably saw me speak at a marketing conference.
Or maybe it’s brain candy that will help you become more effective at visual storytelling.