4 Easy SEO Tips for WordPress | Video Tutorial

Here are four quick and easy tips to optimize your WordPress blog post for search engine visibility. Coding skills or special technical capabilities are not required for these simple tricks. In less than 10 minutes, you can increase the search engine optimization (SEO) of any WordPress blog post.

This video shows how to optimize fields and images to get the maximum value from your post.

SEO is essential to create discoverable content that your readers can find on Google, Bing, Yahoo, or even Duck Duck Go. SEO can become quite complicated and intimidating for the average user. So here are four easy SEO tips for non-technical people using WordPress for a blog or website. Continue reading

How to Plan a Consistent Visual Content Strategy | Video Tutorial

A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology can channels continue to evolve.

In this video from Content Marketing World 2018, I talk about how brand teams can plan a more effective and scalable content strategy that includes a strong visual content strategy.

 

Too often, brands start developing creative designs and channels without really planning how users will actually discover and interact with content resources on multiple channels, including social media. Continue reading

How Tigers Influenced Your Visual Processing

What do you see when you look at the picture below?

It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or boxes. You might have noted the rectangular shape of the grid too.

Grid with 54 Blocks

Grid with 54 Blocks

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JAWing With JK: Part 2 of a Blog Series on Visual Storytelling

Joe Kalinowski JAWS headerPart 2 of 2: Check out Part 1 “Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons” on the Content Marketing Institute website

Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

CMI’s Jos Kalinowski on the History of the Jaws Movie Poster
Questions by Buddy Scalera. Answers by Joe Kalinowski,Creative Director at Content Marketing Institute

BUDDY:  The iconic JAWS movie poster was not the first version, right? What were some of the other versions?

JOE K: The original hard cover was black and white painted by artist Paul Bacon for Bantam Books. It was a more simplistic version of the iconic image featuring a white translucent shark veering up towards a swimmer painted in the same style. The shark had no eyes or teeth, just the recognizable shape of the shark’s head and mouth. When Bantam released the book in paperback, they revisited Bacon’s image. They hired artist Roger Kastel to use Bacon’s hardcover image as a starting point, but they were suggesting Kastel to make the image a bit more realistic and of course menacing. Kastel did such an impressive job that Universal Studios chose to use that image for the iconic movie poster. Continue reading

600,000 Years of Health Storytelling (Video)

Check out my presentation on content strategy for the web. This one includes Grok the Caveman, who was the world’s first healthcare educator.

In this presentation, I discuss how our ancestors used visual storytelling to communicate health messages. Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.

This particular presentation was delivered to our internal staff at Ogilvy CommonHealth in the Parsippany, NJ office. If you enjoyed this, be sure to check out my blog post “Epic Tales of Marketing Storytelling.” Continue reading

Epic Interview with Content Marketer Joe Pulizzi

Joe Pulizzi at window

Joe Pulizzi, the godfather of content marketing

He’s been called the “godfather of content marketing” and with good reason. Long before we were attending content-themed conferences, Joe Pulizzi was trying to convince his clients that content was the next big thing in marketing. It took a few years, but he’s convinced large and small companies to hire Chief Content Officers (CCO) to manage their content marketing efforts.

In a world where the loudest, brashest voices seem to get the most attention, Joe Pulizzi has be spreading the word in his own polite, friendly Midwestern way. He’s a power player in marketing, who hasn’t moved to one of the coasts to work at a power agency. He embraces the town of Cleveland, and if you’ve been to one of the conferences he hosts, you’ll see that Cleveland embraces him right back.

From his early days in custom publishing all the way to being a publisher, Joe Pulizzi is living his craft. He heads the Content Marketing Institute (CMI), which was named one of the fastest growing companies by Inc. magazine. CMI is an emerging media powerhouse with a voice in every channel. And consistently, that voice sounds a lot like Joe Pulizzi.

His collaborators and partners, including celebrated speaker Robert Rose, are a who’s-who of marketing gurus. His Content Marketing World conference in Cleveland is one of the must-attend shows for anyone in marketing, not just in the vertical of content marketing. It’s a fun, smart event that reflects the collective charm of the entire CMI staff.

As an author, Joe Pulizzi has published three smart, actionable books on the topic of content marketing. Each is fresh and vital, but Epic Content Marketing is the work of a mature, intelligent ambassador for the entire industry. If you haven’t read it yet, order it from Amazon and put it on the top of the stack on your nightstand.

If Johnny Cash was The Man in Black, then Joe Pulizzi will surely be known as The Man in Orange, due to his citrus-inspired wardrobe. If nothing else, he is consistent in his visual branding.

The book is as unique, colorful, and quietly awesome as Joe Pulizzi himself. It further cements his position as one of the most influential thought leaders in marketing. And if you know this business, that’s saying a lot.

Joe shared some thoughts in an email interview about content marketing, publishing, and the future of content marketing. Continue reading