Category: visual content marketing

How to Plan a Consistent Visual Content Strategy | Video Tutorial

A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology… Continue reading How to Plan a Consistent Visual Content Strategy | Video Tutorial

How to Add Metadata to Images without Photoshop | Video Tutorial

This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines. The good news is that on Windows 10 you can add basic metadata by… Continue reading How to Add Metadata to Images without Photoshop | Video Tutorial

How Tigers Influenced Your Visual Processing

Grid with boxes #2.

What do you see when you look at the picture below? It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or… Continue reading How Tigers Influenced Your Visual Processing

Epic Interview with Content Marketer Joe Pulizzi

He’s been called the “godfather of content marketing” and with good reason. Long before we were attending content-themed conferences, Joe Pulizzi was trying to convince his clients that content was the next big thing in marketing. It took a few years, but he’s convinced large and small companies to hire Chief Content Officers (CCO) to… Continue reading Epic Interview with Content Marketer Joe Pulizzi