A Tale of Two Decks (Slideshare Experiment)

  This is an¬†experiment on Slideshare. This is…A Tale of Two Decks. Let’s start at the beginning. Recently, I shared the stage with Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. If you didn’t attend the event, you missed our somewhat unorthodox presentation where we¬†told “a story about storytelling.” Note: All videos… Continue reading A Tale of Two Decks (Slideshare Experiment)

Conflict Is Story: What It Means for Marketing Storytellers

Conflict is story. Graphic by Joe Kalinowski based on a photo by Gianluca Ramalho Misiti.

Without conflict, there is no story. It is conflict that defines the story. Whenever a writer is sharing a story idea with me, I’m listening for the conflict. Specifically, what is preventing the main character from reaching a specific, desired goal. And whenever a marketer references the brand “storytelling,” I’m listening for the same things.… Continue reading Conflict Is Story: What It Means for Marketing Storytellers