If you want to get into the business of marketing, you’re going to need to develop (a) a thick skin and (b) a strategy for sharing your ideas. Neither of these tasks are easy, but trust me when I tell you, they are necessary.
Many people think that marketing is easy, since just about anyone can come up with one good marketing or advertising idea. The real challenge, of course, is to come up with multiple ideas. Ideas that adapt to evolving strategic direction and new media channels. That’s not quite as easy.
In a brainstorm, there are some good ideas that everyone agrees is on target and makes sense. If there’s a whiteboard, it gets written in big bold letters as “an idea.” Kudos to you if you were part of that brainstorm session.
If you’ve ever been part of a brainstorm session, it can be fun and exhilarating, but it is also a little scary. Why scary? Well, if all of the ideas are safe, the group may not be trying hard enough. There may be fear in the room. Nobody wants to share their best idea, only to be rejected by the whole room. Making it to the whiteboard builds confidence. Not making it to the board is depressing. Continue reading