Read this blog and then go to the bookstore and schedule your next marketing conference. In that order. My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest… Continue reading What You Learn From Blogs, Books, & Conferences
4 Easy SEO Tips for WordPress | Video Tutorial
Four easy tips to optimize your WordPress post for search engine optimization (SEO). No coding skills required for these 10 minute tricks.
How to Access Twitter Analytics Dashboard for Data on Your Tweets
You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before. This video shows you step-by-step how to… Continue reading How to Access Twitter Analytics Dashboard for Data on Your Tweets
How to Add Metadata to Images without Photoshop | Video Tutorial
This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines. The good news is that on Windows 10 you can add basic metadata by… Continue reading How to Add Metadata to Images without Photoshop | Video Tutorial
3 Types of Behavior Change for Marketers
Three Type of Behavior Change: Part of the Content Strategy Basics series. Behavior change is usually an important component of content marketing strategy. There are many types of behavior change, but you can distill these down to three that matter to brand marketers. Behavior Change #1: Try my product. You’re not using my product, so I… Continue reading 3 Types of Behavior Change for Marketers
How Tigers Influenced Your Visual Processing
What do you see when you look at the picture below? It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or… Continue reading How Tigers Influenced Your Visual Processing
KPIs & User Journey Metrics for Marketers: Part 3
In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t rely on old measurement models for new media channels. In the second post, I offered an analytics framework for measuring content KPIs along a user-journey continuum.… Continue reading KPIs & User Journey Metrics for Marketers: Part 3
KPIs & User Journey Metrics for Marketers: Part 2
Basic user journeys aligned to KPIs and other marketing metrics, as designed for content strategists.
JAWing With JK: Part 2 of a Blog Series on Visual Storytelling
Q&A interview about the Jaws movie poster. Discussion on content marketing between Buddy Scalera and Joe Kalinowski.
A Tale of Two Decks (Slideshare Experiment)
This is an experiment on Slideshare. This is…A Tale of Two Decks. Let’s start at the beginning. Recently, I shared the stage with Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. If you didn’t attend the event, you missed our somewhat unorthodox presentation where we told “a story about storytelling.” Note: All videos… Continue reading A Tale of Two Decks (Slideshare Experiment)