What You Learn From Blogs, Books, & Conferences

Read this blog and then go to the bookstore and schedule your next marketing conference. In that order. My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest… Continue reading What You Learn From Blogs, Books, & Conferences

How to Access Twitter Analytics Dashboard for Data on Your Tweets

You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before. This video shows you step-by-step how to… Continue reading How to Access Twitter Analytics Dashboard for Data on Your Tweets

3 Types of Behavior Change for Marketers

Three Type of Behavior Change: Part of the Content Strategy Basics series.  Behavior change is usually an important component of content marketing strategy. There are many types of behavior change, but you can distill these down to three that matter to brand marketers. Behavior Change #1: Try my product. You’re not using my product, so I… Continue reading 3 Types of Behavior Change for Marketers

How Tigers Influenced Your Visual Processing

Grid with boxes #2.

What do you see when you look at the picture below? It’s not really a formal quiz, so I’ll just give you a hint. If you started off by thinking “it’s a grid” then you were correct. You were also correct, if you noted that the grid was comprised of 54 individual blue squares or… Continue reading How Tigers Influenced Your Visual Processing

KPIs & User Journey Metrics for Marketers: Part 3

Expanded Content Marketing Analytics Framework

In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t rely on old measurement models for new media channels. In the second post, I offered an analytics framework for measuring content KPIs along a user-journey continuum.… Continue reading KPIs & User Journey Metrics for Marketers: Part 3

A Tale of Two Decks (Slideshare Experiment)

  This is an experiment on Slideshare. This is…A Tale of Two Decks. Let’s start at the beginning. Recently, I shared the stage with Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. If you didn’t attend the event, you missed our somewhat unorthodox presentation where we told “a story about storytelling.” Note: All videos… Continue reading A Tale of Two Decks (Slideshare Experiment)