Read this blog and then go to the bookstore and schedule your next marketing conference. In that order.
My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest concepts and strategies. I believe in the power of great blogs and read several posts per week.
Yet, there are ideas and concepts that need longer-form expression. Well-written books will give you the depth of thinking that is required to enhance the strategies that will make your marketing effective. Most blogs can’t provide the explanation and exploration that you will find in a 50,000 word book. Continue reading →
It’s time to update your Chrome browser because…well, Google is urging us to update it immediately.
There are certain vulnerabilities with Chrome that can expose you to hackers. And while Google Chrome is usually updated automatically, here’s a video that will show you how to update your browser on Windows 10. And the best part is that it will only take you about two minutes.
Here are four quick and easy tips to optimize your WordPress blog post for search engine visibility. Coding skills or special technical capabilities are not required for these simple tricks. In less than 10 minutes, you can increase the search engine optimization (SEO) of any WordPress blog post.
This video shows how to optimize fields and images to get the maximum value from your post.
SEO is essential to create discoverable content that your readers can find on Google, Bing, Yahoo, or even Duck Duck Go. SEO can become quite complicated and intimidating for the average user. So here are four easy SEO tips for non-technical people using WordPress for a blog or website. Continue reading →
You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before.
This video shows you step-by-step how to access your Twitter Analytics dashboard, how to navigate to the important information, and how to understand how your account is performing compared to other Twitter users. Best of all, this data is all free.
This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines.
The good news is that on Windows 10 you can add basic metadata by accessing the properties of the JPEG file.
This video shows you how to download an original photo from Instagram using a basic web browser. If you’ve ever tried to download a photo from Instagram, you may find that using a right-mouse click does not work.
So, how do you download a JPEG image from Instagram? You could take a screenshot, but that requires a few unnecessary steps, including cropping. That’s not what you want.