Would Paid YouTube Accounts Reduce Pre-Roll?

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Would you pay to skip ads on YouTube?

In the online world, it’s rare that we’re willing to pay for anything. We almost never want to pay for content, which is understandable considering how long we’ve been getting it for free.

But as of today, I am ready to pay for a premium version of YouTube. Yup, I am prepared, PayPal in hand, to give Google my money for something they provide for free.

Anything to stop the pre-roll. Or at least require only premium-level pre-roll that is relevant to my tastes. This is worth paying for.

Freemium Upgrade to Premium
So you’re familiar with the concept of “freemium” right? Sure you are. That’s where you can get most of the features for free, but to get the “extra special awesome bonus stuff,” you have to pay.

For example, I’m an avid photographer, so I pay for Flickr Pro. Even though Flickr is free, I pay $25 a year for the upgrade. It’s not much money and I feel like I get some good value from it.

I’m also using the free version of Evernote more frequently, so I am considering an upgrade there. Maybe Dropbox too. Both provide good free services, but the extra stuff on the premium may make it worth the few bucks.

To be honest, I use YouTube way more than any of these other services. Google invests bazillions of dollars running YouTube and charges us nothing for it. A few moments of our attention (for a paid advertisement) is all they ask. Seems fair, right? Continue reading

11 Things Worth Paying for Online

Here’s something awesome…the Internet is still (mostly) free. Despite the sometimes mammoth costs of launching and maintaining a website, social media campaign, or interactive tool, the cost has remained about the same. In same cases, it’s actually become less expensive.

As the end user, just about everything is free, even though we know darn well that it’s not free to create. There are technical people, writers, designers, marketers, and everyone else…all working together to create stuff online. Some of it is supported by advertising and some of it is paid for by the target user.

So why would you pay for anything online? Well, I guess there are just some things worth paying for. Here are 11 things I’m willing to pay for (and maybe already do) on the web.

It’s worth noting that almost all of these are freemium services. That basically means that you get the core service for free. If you really like it, you can pay for an upgrade. Freemium is the ultimate in “try before you buy” solutions for brands to market themselves and their services.

Top 11 Things I’m Willing to Pay for Online Continue reading

Why Klout and Social Influence Really Matter

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Klout.com is a social influence measurement tool.

What’s your Klout score? It’s a question that you hear more often, particularly if you’re in the agency world.

So what is Klout and why is it important? That’s the more important question!

First off, if you haven’t tried it yet, go to Klout.com. If you’re signed into Twitter, it will ask you to connect your two accounts. Twitter has a pretty good application programming interface (API), so you can link two different services and share data. It’s pretty easy.

At first, Klout will probably give you a low score because it does not know how you interact with other Twitter users. But in time, it will give you some indication of your “influence.” You can read about how Klout scores influence, but suffice to say, it attempts to measure how many people repeat (or retweet!) what you say. It’s a modern, online version of how cool you are among your peers.

The mechanics of Klout aren’t as important as the concept behind social validation. So what is social validation and why should you care? Glad you asked! Continue reading

StumbleUpon Paid Discovery Fails

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If you’re a new blogger trying to figure out how to get more traffic to your site, then you’re not alone. Everyone wants new traffic. Yet it’s not enough to get traffic, you want to get the right traffic. Qualified readers. Right?

On Word+Pictures=Web, I am usually trying to attract readers interested in technology, marketing, photography, new media, gadgets, comic books, and fun stuff like that. Digging into my stats, I noticed that I was getting some good traffic from StumbleUpon.com.

Note: For blog analytics, I use a combination of Site Stats from WordPress and Google Analytics. Both packages are free.

StumbleUpon Paid Discovery became available in March, 2011, so I guess I am an early adopter here. It required a new sign up and some basic information, all of which was quick and easy. Paid Discovery offers three pricing teirs, which includes Light, Standard and Premium.

  • Light – 5 cents per visitor
  • Standard – 10 cents per visitor
  • Premium – 25 cents per visitor

At this point, I selected Light because I was just getting started and there really wasn’t much information out there. There is a lot more information about how to run search engine marketing (SEM) campaigns on Google AdWords and Yahoo Search Marketing, but not much on Paid Discovery.
Continue reading

Amazon’s Freemium Music Cloud

Amazon Cloud Player Locker UploaderIf nothing else, we now know for sure that server space and bandwidth has gotten cheap. So cheap, in fact, that they can’t give it away fast enough.

Amazon just announced their new music digital locker service, appropriately named Amazon Cloud Drive. If you already use Amazon, you get 5Gb of free storage space. And it’s not just storage space, you can actually upload your own personal music files and stream music to your device or desktop.

Are there other places where you can upload files for free? Sure, Dropbox.com and Google Docs have offered this kind of solution for a while. Services like these allow you ample space to FTP files to yourself or other people. It prettymuch eliminates the need for USB keys, which always seem to get lost or stolen.

Amazon goes one step further by adding a terrific music player and upload app that works on Mac and PC. If you don’t have it already, Amazon automatically downloads and installs Adobe Air, which is free and is useful for apps like TweetDeck. Best of all, it’s incredibly easy and fun, even for people who are fairly low tech.

Continue reading

Free Kindle? A Matter of Time

Free Kindle OfferWow, that was fast. Just a few short years ago, the Amazon Kindle ereader was a red-hot gadget that claimed a premium price. At launch in 2007, the Kindle was priced at $399. And, get this, the original Kindle sold out within just 5.5 hours. (Don’t worry, they made more.)

Soon after, the Kindle 2 released. Somehow, through the magic of Moore’s Law, the price dropped to $299. Still not cheap, but dramatically less expensive than the original. As of this writing, you can get a brand new Kindle for just $139.

But wait, there’s more. I’ll be a panelist at the upcoming DTC National Conference in Boston. And I noticed that there’s a crazy promo. Register for the DTC event, and they give you the conference materials on a Kindle. And you get to keep the Kindle.

From $399 to free.

Amazon’s sales of ebooks are skyrocketing. According to Amazon, ebooks already outsell paperback books. No surprise there. So it makes sense to keep dropping the price on the Kindle. Heck, Amazon can give the ereader away for free and (probably) still profit on the ebook sales.

How long before this pushes down the prices of competing ereaders? Something tells me that the Barnes & Noble Nook will probably be considering a price cut. The Apple iPad? Probably not just yet.

Last year, I predicted “5 Reasons You’ll Be Using an EReader in 2 Years.” Um, I’d like to revise that now to “1.5 years.”

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