A few years back, I wrote a post titled Top 5 Things I’ll Pay for on the Web. (Still brilliant, I know.)
By this point, I would have expected that the pay model for content would have changed, but for the most part, it has not. The web remains mostly free and will probably remain that way for quite some time.
There has been, however, an interesting shift in the tablet world. First the Kindle and then the iPad have nudged people along to pay for content. It’s not a mass movement, but it is a step in the direction where content creators can eventually charge something for their content. As such, content strategy will need to evolve to reflect this slow evolution back toward paid content.
Back when I got my first Kindle, there was a small, but growing library of ebooks. Many were free, some were as inexpensive as 99 cents, and others were around $9.99. It wasn’t a bad price for content, especially for those 99 cent books. Downloading and payment was easy, so the barrier to purchasing new content was low. Continue reading