What You Learn From Blogs, Books, & Conferences

Read this blog and then go to the bookstore and schedule your next marketing conference. In that order. My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest… Continue reading What You Learn From Blogs, Books, & Conferences

How to Plan a Consistent Visual Content Strategy | Video Tutorial

A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology… Continue reading How to Plan a Consistent Visual Content Strategy | Video Tutorial

A Tale of Two Decks (Slideshare Experiment)

  This is an¬†experiment on Slideshare. This is…A Tale of Two Decks. Let’s start at the beginning. Recently, I shared the stage with Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. If you didn’t attend the event, you missed our somewhat unorthodox presentation where we¬†told “a story about storytelling.” Note: All videos… Continue reading A Tale of Two Decks (Slideshare Experiment)