Presented at Marketing Conference

As a marketer, you have to get out there sometimes and interact at events. I was fortunate to be invited to be a faculty speaker at ExL Pharma’s “The 3rd Pharmaceutical Search Engine Marketing Strategies Conference: Best Practices for Integrating SEM into a New Media Mix.” The conference was held in Princeton, NJ, which is a really inspiring location.

This was a smaller, more intimate conference, which was nice because you really got to engage with the speakers. In a larger room, you can sometimes get overlooked in the conversation. But here, we could really ask questions, get involved, and interact.

During my part of the conference, I discussed interactive content and how it affects search engine optimization and some of the latest SEO techniques. Of course, it was a pharma marketing discussion, so everything I presented was customized to the needs of the audience.

Here’s the actual description of what they had me present:

Demonstrating What Skills are Essential for Building a User-Friendly, Search-Friendly, and Persuasive Site

  • How To bring consumers to your site and convert them into customers
  • Significant changes/shifts in SEM for Pharma over the past 12 months: What is new right now?
  • Competitive SEM research: Search engine marketing does not occur in a vacuum of just your company. Learn what competitive data is out there and how to best leverage the information prior to launching your campaign or to optimize on an existing campaign

During my presentation, I really tried to engage the audience and invited them to participate. I used one of the core decks our agency uses to pitch new SEM business, but modified to to be more educational and less sales oriented. It was a good deal more colorful with larger pictures and fewer words.

There were several really impressive SEM/SEO presentations over those two days. And even though I do this full time, I found myself discovering new techniques and perspectives that helped me improve at my job. That alone was worth the price of admission.

Plus, it was really interesting to see how several micro-bloggers used Twitter to cover the convention for people who could not attend.

I need to offer special thanks to Jason Youner and Shawn O’Hagan for inviting me to participate at their event.

Here’s my  bio from the ExL Pharma event. Kind of cool to be called “faculty.” I like that. Makes me wish I had gotten an MBA or something so I could teach at the college level.

Men & Boys Book Promotion

Just did an interview with the Pulse to promote my new book Comic Artist’s Photo Reference: Men & Boys. This is my third pose file book for comic book artists, illustrators, animators, and everyone else who wants to improve their artistic craft.

Hope you like the article: The Boys of Scalera’s Comic Artist’s Photo Ref

Men & Boys

Comic Artist's Photo Reference: Men & Boys

Men & Boys Book Promotion

Just did an interview with the Pulse to promote my new book Comic Artist’s Photo Reference: Men & Boys. This is my third pose file book for comic book artists, illustrators, animators, and everyone else who wants to improve their artistic craft.

Hope you like the article: The Boys of Scalera’s Comic Artist’s Photo Ref

Men & Boys

Comic Artist's Photo Reference: Men & Boys

AudioSwap for YouTube – Legal music for videos

Now that my book “Comic Artist’s Photo Reference: Men and Boys” is on the stands, I am looking for new ways to promote it.

Using my trusty Mac, I created a video showing key images. The video looked great, but I had no audio. Well, no legal audio, at least.

In the past, I might have just slapped a song on it and posted it. But there’s an increased awareness about using copyrighted music. Plus, as someone who creates copyrighted images, I wouldnt want someone using my work without permission.

Creative Commons music was too restrictive for what I wanted to do.

Then I discovered a cool little feature in YouTube called “AudioSwap.”

Basically, I uploaded my video without an audio track. Then, YouTube found songs of the approximate length of my video (1 min 31 sec). YouTube allowed me to “Preview” my video with several different audio tracks.

When I finally found something I liked, I clicked “Publish,” and waited. (And waited and waited.) A few agonizing hours later, my video appeared with a fantastic audio track.

It wasn’t perfect, since the music just cuts off when the video starts. A better feature would be to give the option to fade out the audio.

But all things considered, it’s a fantastic solution for video producers like me. Hopefully YouTube continues to support this effort. And keep it free.

The final video is posted below:

THIRD PHOTO REFERENCE BOOK ON SHELVES HALLOWEEN

BUDDY SCALERA’S THIRD PHOTO REFERENCE BOOK ON SHELVES HALLOWEEN
Author Publishes Three Pose File Books in Three Years

PARAMUS, NJ – The third book in the “Comic Artist’s Photo Reference” trilogy by photographer Buddy Scalera will appear in national book chains and comic stores nationwide on Halloween.

Men & Boys

Comic Artist

The 144-page “Comic Artist’s Photo Reference: Men & Boys” features 1,000+ photos of actors in superhero poses, shot specifically for the needs of illustrators. The book is part of Scalera’s three-part series which started with “Comic Artist’s Photo Reference: People & Poses” (May, 2006) and then “Comic Artist’s Photo Reference: Women & Girls” (May 2008).

Each of the books in the series includes in-depth art lessons by respected comic book professionals, including David Hahn (Marvel Adventures Fantastic Four), Rafael Kayanan (Conan, Star Wars, Firestorm, Batman), Mike Lilly (Vampirella, Nightwing), Mark Smylie (Artesia), and Rodolfo Migliari (Green Lantern, Elektra, Kiss). Preview photos on www.buddyscalera.com.

Males of different ages and body types are featured in superheroic poses to help professional and aspiring artists draw accurate anatomy in their comic books, storyboards, videogames, manga, and more.

The 144-page softcover book and CD-ROM package retails for $24.95 in Barnes & Nobles, Borders, (ISBN-978-1-60061-004-2), comic stores, Bud Plant Comic Art, and Amazon.

“Artist’s can use these reference books to draw better foreshortening, shadows, clothes, and action poses,” explains author Scalera. “Many professional artists utilize photo reference to create superhero comics.”

Scalera is the creator of another photo reference resource, a three-volume CD-ROM collection of pictures titled “Visual Reference for Comic Artists” Vol. 1-3. He is also a superhero comic book writer with credits writing for Marvel Comics including Deadpool, Agent X, and X-Men Millennial Visions. Most recently he wrote the critically acclaimed mini series “7 Days to Fame” published by After Hours Press.

For more information and preview photos, visit: http://www.buddyscalera.com

INTERIOR PHOTOS:
http://www.buddyscalera.com/comic_artists_photo_reference_3/index.htm

COVER ART by Rodolfo Migliari:
http://www.buddyscalera.com/comic_artists_photo_reference_3/CAPR3_cov_500.jpg

Why Comic Book Publishing is Doomed

Here’s why comic book publishing is doomed…

Stopped at the local library today and thought it would be fun to see what comics and graphic novels they had on the shelves. And for some reason, I made the mistake of asking the aging librarians where to find…well, let me just tell you how it went.

ME: Hi, I’m looking for comics and graphic novels.

LIBRARIAN: What?

ME: Comic books, graphic novels. Do you have a section for them?

LIBRARIAN: (loudly to other librarian) He wants to know if we have “comic books”?

And in that moment, I regretted even asking. I could feel their harsh literary judgment scalding me, and I  wished that I’d asked if they had a porn section.

LIBRARIAN #2: Graphic novels? YA.

ME: Thanks. I see it…

LIBRARIAN: Go over to that section marked “YA.” That’s for “Young Adults and Teens.” That’s where we keep graphic novels.

ME: Thanks.

LIBRARIAN: Teen section.

ME: Thanks.

Okay. Back to the “doomed” part.

Comic book publishing is doomed if the industry continues to market comics and graphic novels to kids. Kids don’t buy comics like they used to. By and large, adults are buying comics. Don’t believe me? Go to the comic store and observe who is going up to the register to buy comics.

And let’s face it, what adult wants to be shopping or even browsing in the “teen” section of a bookstore or library.

Stop marketing comics as teen literature and make it easier for adults to shop for comics.

My new book "Women & Girls" now available

Women & Girls My new book Comic Artist’s Photo Reference: Women & Girls” is now available in stores.

If you’re planning to be at the Wizard World Philadelphia convention this weekend, I will be there with copies of the book on Saturday. I’ll be sitting at the After Hours Press booth.

Thanks for your support of my first book and my CD-ROMs. Without you, I couldn’t have made this latest book, which I think is my best effort to date.

Sincerely, thank you.

Buddy

Below is a press release that’s started to pop up on some of the comic book news sites.

“COMIC ARTIST’S PHOTO REFERENCE: WOMEN & GIRLS” TO DEBUT AT WIZARD WORLD PHILADELPHIA
Original Visual Reference CD-ROMs Debuted in Philly in 2002!

PARAMUS, NJ – The second book in Buddy Scalera’s photo reference series debuts at the Wizard World Philadelphia convention, six years after the first photo reference CD-ROMs debuted at the very same convention in 2002.

Book 2″Comic Artist’s Photo Reference: Women & Girls” is the eagerly awaited follow up to the original best selling pose file book by photographer Buddy Scalera, who is known among artists for his innovative CD-ROM series “Visual Reference for Comic Artists.” The new photo book is published by F+W Publishing’s IMPACT Books imprint.

The new book features 1000+ photos of female actors in superheroic action poses, inspiring artists with accurate anatomy reference. Contributors include Terry Moore, Jamal Igle, Josh Howard, and JG Jones, who painted the stunning female barbarian cover.

Fans who visit the After Hours Press booth in Philadelphia on Saturday May 31 will be able to meet author Buddy Scalera and cover model and actress Pamela Paige.

“Wizard’s Philadelphia convention is the perfect place to debut the new book, since that’s where I launched the very first demo of the photo reference CD-ROMs,” says Scalera. “Fans and artists in Philly have always been very supportive of my photo reference products.”

All of Scalera’s photo reference products will be available at the After Hours Press booth, including “Visual Reference for Comic Artist’s” Vol. 1-3 and “Comic Artist’s Photo Reference: People & Poses.” The books are available on June 2, 2008 at Barnes & Nobles, Borders, Amazon.com, Bud Plant Comic Art, and many fine comic book stores.

My new book “Women & Girls” now available

Women & Girls My new book Comic Artist’s Photo Reference: Women & Girls” is now available in stores.

If you’re planning to be at the Wizard World Philadelphia convention this weekend, I will be there with copies of the book on Saturday. I’ll be sitting at the After Hours Press booth.

Thanks for your support of my first book and my CD-ROMs. Without you, I couldn’t have made this latest book, which I think is my best effort to date.

Sincerely, thank you.

Buddy

Below is a press release that’s started to pop up on some of the comic book news sites.

“COMIC ARTIST’S PHOTO REFERENCE: WOMEN & GIRLS” TO DEBUT AT WIZARD WORLD PHILADELPHIA
Original Visual Reference CD-ROMs Debuted in Philly in 2002!

PARAMUS, NJ – The second book in Buddy Scalera’s photo reference series debuts at the Wizard World Philadelphia convention, six years after the first photo reference CD-ROMs debuted at the very same convention in 2002.

Book 2″Comic Artist’s Photo Reference: Women & Girls” is the eagerly awaited follow up to the original best selling pose file book by photographer Buddy Scalera, who is known among artists for his innovative CD-ROM series “Visual Reference for Comic Artists.” The new photo book is published by F+W Publishing’s IMPACT Books imprint.

The new book features 1000+ photos of female actors in superheroic action poses, inspiring artists with accurate anatomy reference. Contributors include Terry Moore, Jamal Igle, Josh Howard, and JG Jones, who painted the stunning female barbarian cover.

Fans who visit the After Hours Press booth in Philadelphia on Saturday May 31 will be able to meet author Buddy Scalera and cover model and actress Pamela Paige.

“Wizard’s Philadelphia convention is the perfect place to debut the new book, since that’s where I launched the very first demo of the photo reference CD-ROMs,” says Scalera. “Fans and artists in Philly have always been very supportive of my photo reference products.”

All of Scalera’s photo reference products will be available at the After Hours Press booth, including “Visual Reference for Comic Artist’s” Vol. 1-3 and “Comic Artist’s Photo Reference: People & Poses.” The books are available on June 2, 2008 at Barnes & Nobles, Borders, Amazon.com, Bud Plant Comic Art, and many fine comic book stores.

Finding an Agent

The more I research it, the more I realize that I am going to have to break down and find an agent.

In terms of publishing, I’ve been fortunate. As of right now, I have two books on the shelves. And by then end of this year, I’ll have a third. And none of them required an agent.

Okay, maybe an agent would have nailed me a better advance or royalty deal. I concede that is probably true. On the other hand, I’ve been fortunate with my publisher. They’re exceptionally nice, treat me well, and are responsive.

Yet, looking forward, I definitely want to produce more books, some of which may require me to expand to new publishers. And for this, I may very well need an agent to get me into new places.

So, I suppose I will need to start looking for an agent. One of my author friends has introduced me to his agent, so we’ll see how that pans out.