How Apps Are Ruining the World

Tesla: Master of Lightning. That would look cool on a business card.

Between our iPad, iPhone, and three iPod Touches, my family has over 100 installed apps. Amazing utilities, clever social apps, and plain old silly stuff.

I love my apps, but they are ruining the world. Sad, really.

Here’s the thing. Programming something for iOS isn’t exactly easy. There are some tools that cut your time, but if you want to maximize your app, you’ll have to put in the time or pay someone to do it. Someone smart and patient.

I’m all for creative entrepreneurs generating a profit from their hard work. I’ve certainly done it myself, so I wouldn’t begrudge someone else the opportunity to earn money. Unfortunately….

Unfortunately, some of the smartest people in the room aren’t solving problems anymore. They’re not figuring out the kinds of things that need figuring. They’re not inventing or improving inventions. They’re not even experimenting.

Nope, they’re coding apps that they’ll sell for 99 cents. And if they’re lucky (because luck is part of success), they’ll make some money. If not, they’ll just make another app. That’s where the gold seems to be. Continue reading

11 Things Worth Paying for Online

Here’s something awesome…the Internet is still (mostly) free. Despite the sometimes mammoth costs of launching and maintaining a website, social media campaign, or interactive tool, the cost has remained about the same. In same cases, it’s actually become less expensive.

As the end user, just about everything is free, even though we know darn well that it’s not free to create. There are technical people, writers, designers, marketers, and everyone else…all working together to create stuff online. Some of it is supported by advertising and some of it is paid for by the target user.

So why would you pay for anything online? Well, I guess there are just some things worth paying for. Here are 11 things I’m willing to pay for (and maybe already do) on the web.

It’s worth noting that almost all of these are freemium services. That basically means that you get the core service for free. If you really like it, you can pay for an upgrade. Freemium is the ultimate in “try before you buy” solutions for brands to market themselves and their services.

Top 11 Things I’m Willing to Pay for Online Continue reading

Nook Upgraded & the 5 P’s of Marketing

Nook Color ereader

Nook Color ebook ereader now supports Android Apps

And just like that, the Nook matters again. Yes, in the war to win the hearts and eyeballs of readers continues to rage on, and Barnes & Nobles has just proved that it’s not out of the fight.

In 30 seconds or less, the Nook was upgraded from being a humble ebook reader with an attractive color screen, a market where Amazon dominates. A software patch pushed the Nook into the crowded space of tablets, where Apple dominates.

Soon the Nook will have full access to the Android Marketplace, which includes the kinds of games and apps that makes the iPad so popular.

Here are five reasons why this matters to you as it relates to the Five P’s of Marketing (loosely interpreted, of course):

  • Product
  • Price
  • Place (distribution)
  • Promotion
  • People

1.PRICE: Nook competes on price and features. Everyone from the media to the average buyer is enamored with tablets. The venerable iPad 2 is one of the most coveted gadgets on the marketplace, but with prices starting at $499, it’s not exactly within reach of all buyers. For a while, the Amazon Kindle was the device to beat, but it’s still a black and white technology in a color world. At $250, the Nook offers a sharp, full color display. It may not be as full featured or sensitive as the iPad, but it suddenly feels light years ahead of the Kindle, but with a very attractive price point. Continue reading

iPad 2 Video Mirroring to Televisions

iPad 2 with Mirroring

Apple just announced the iPad 2, which is another insanely great device. Powerful, sexy, and affordable. (Just like me.)

One of the best features has to be the Video Mirroring capability. In my line of work, we use iPads for demonstration purposes. That’s all well and good for intimate conversations, but only so many people can huddle around an iPad. Not anymore.

This Video Mirroring allows you to plug your iPad directly into the television and display the entire iPad on screen. And some initial reports suggest that this will be backwards compatible to original iPads and then others contradict that. We’ll know in the next few days. I’m sure.

Imagine how powerful Video Mirroring on iPads will be in the hands of a trained speaker in a business presentation. This is the kind of flexibility we dream about in client pitches and presentations. You want hardware that has a wow factor.

I want to present from an iPad running Keynote, rather than a Windows PC running PowerPoint. It has nothing to do with quality of presentation and everything to do with the coolness factor. iPads are cool.
Continue reading

Apple TV vs Roku – UX + UI For Senior Citizens

Apple TV streaming device.

I have a Roku and I love it. But for my father, the only web-enabled device he needed was the the Apple TV.

Here’s why.

Several years ago, my dad (a senior citizen) wanted a computer. I knew I should get him a Mac, but he became convinced that he needed a PC. A trusted family member  (an IT professional) stressed that a Windows PC was the best option. Plus, it was cheaper than the iMac I was hawking. So we bought an IBM-brand PC (before it became Lenovo), loaded it with RAM, and connected him to the Internet.

For about a year, it was a great little machine. And then it started being a PC. It got fussy and occasionally crashed. It would do odd, PC-type things. I’d come over every couple of weeks to fix it up with new patches, defrag, and perform other minor maintenance. It was a lousy user experience (UX) and user interface (UI).

After a few years of frustrations, my dad broke down and bought a new computer. This time, a shiny new iMac. Two years later, I’ve only had to go to his house to download a few patches and install some games. That’s it. No crashing, no quirky personality traits. Just a computer that he uses to connect to the Internet and play his games. Nice UX and UI.

Apple TV vs. Roku
Flash forward to now. I’ve had my Roku for a month or more. My father is impressed and wants one. I show him how easy it is to use. He nods and says, “I heard that Apple makes one.”

I tell him that in my online research, Roku is getting better reviews. It is more flexible and open and may eventually be one of the online leaders.

And although the Roku has a USB port for pictures and videos, he wants something easier. The Apple TV does something that the others currently do not, which is connect with his iMac.

Yes there’s WiFi and of course he can use NetFlix on both of them, but my father wanted something much more utilitarian. He wants to show photos from his iMac on his television. He wants it to be easy and instant. No USB keys, no file transfers, and no wires. And if you’re already a Mac user, you want Apple’s ease-of-use. It’s all about UX.

Roku views pictures, but only if you tap into streaming Facebook. That Roku Facebook channel is fine for the pictures that you’ve uploaded, but we have too many family photos to upload for that to be practical.

Tapping directly into iPhoto is something that only Apple TV can do right out of the box. There’s no need to run cables or copy files to a USB. Apple’s closed ecosystem makes a lot of sense, particularly when the user is a senior citizen who just wants to use his stuff. Apple’s walled-garden approach offers a level of comfort, consistency, and compatibility that you cannot always achieve buying components.

For me, the flexibility and scalability of the Roku is perfect. It’s exactly what I need, since my primary interest is NetFlix and web-video streaming. I am a digital power user who blogs, tweets, uses TV apps, and reads ebooks.

For my father, the Apple TV is ideal because it becomes part of a series of networked devices that work well for people who want it to work with the minimum of technical experience.

If you’re in the market, I hope this little story-based scenario was helpful to you. Good luck and drop me a line if you have any specific questions about what you should buy.

Aperture from App Store

It's easy to download full applications like Aperture from the Apple App Store.

This weekend, I broke down and bought a copy of Apple’s Aperture software. As a Mac user, I am typically very happy with the core software that comes with iLife, but I just needed something more powerful. And the Apple App Store has been daring me to purchase something from it.

As a published photographer with three photography books in Amazon and Barnes & Nobles, I figured that I needed something slightly more versatile for organizing images. iPhoto is okay, but it’s just not up for the task of organizing a huge library of pictures.

I’d dabbled with Adobe Bridge, which is part of the Adobe Creative Suite, but found it to be a bit slow and clunky. I’ve also tried out the Extensis Portfolio package, which was really quite good for $199. It allowed a lot of flexibility in storage and organizing. But as I moved from my old Mac G5 to my new iMac, I wanted something that would be a little more universal. That is, I’d never met another person who used Extensis Portfolio and I was concerned that, if I had a problem, I would have limited support options.

If I get a new computer, I don’t want to do what I am doing now, which is trying to upgrade multiple files and software packages.

Apple's App Store sells Mac software

Anyway, after doing entirely too much research, I downloaded Apple’s Aperture. In the stores, it costs $199. In the Apple App Store, it’s only $80. That’s the full version, not the upgrade.

The App Store was a pretty smooth and intuitive process. It just billed the purchase to my iTunes account and installed the Aperture application on my computer. I have no idea what will happen if I get a new computer, but for now, I feel pretty good about downloading software and not getting discs and a serial number.

Installing and using Aperture is a standard Apple experience. Everything works, and you feel good about your purchase. No wonder iPhones and iPads are flying off the shelves. People like a good user experience and simplicity goes a long way. Usability is important for end users, even power users and professionals.

Now comes the task of organizing and tagging 70,000 photos.

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