You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before. This video shows you step-by-step how to… Continue reading How to Access Twitter Analytics Dashboard for Data on Your Tweets
In the first post of this series on content analytics, I talked about the old way of measuring your marketing content with key performance indicators (KPIs) and why you can’t rely on old measurement models for new media channels. In the second post, I offered an analytics framework for measuring content KPIs along a user-journey continuum.… Continue reading KPIs & User Journey Metrics for Marketers: Part 3
Basic user journeys aligned to KPIs and other marketing metrics, as designed for content strategists.
If you are marketing your brand to a human, you need to figure out what that human needs from your content to complete their own personal user journey. Remember, inside every “persona” is a “person.”