Most “non creative” people feel boxed in by the words printed on their business cards. They incorrectly assume they are less qualified to share new ideas or whatever. It’s really just “whatever.”
SEO & SEM: The Dynamic Duo of Website Traffic | Content Strategy Basics
Search engine marketing (SEM) and search engine optimization (SEO) are essential techniques for driving users to your website properties. These core tactics are similar, but not the same. SEM and SEO are often confused, particularly since these acronyms only differ by one letter. Of course, if they were the same thing, we wouldn’t name them… Continue reading SEO & SEM: The Dynamic Duo of Website Traffic | Content Strategy Basics
KPIs & User Journey Metrics for Marketers: Part 1
If you are marketing your brand to a human, you need to figure out what that human needs from your content to complete their own personal user journey. Remember, inside every “persona” is a “person.”
Brandscaping with Author and Marketer Andrew Davis
Andrew Davis is the guy you want on your marketing team. He’s smart, passionate, funny, and has an uncanny knack for nailing it. His book Brandscaping: Unleashing the Power of Partnerships captures the essential rules of modern digital marketing. And if you had to distill it down to just one idea, it would be that… Continue reading Brandscaping with Author and Marketer Andrew Davis
Interview with “Likeonomics” Marketing Author Rohit Bhargava
Every once in a while, you read a business book and it becomes obvious that what you’ve been doing…is wrong. You know at that moment that you need to start doing things differently.
I had that feeling the first time I read “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back” by Rohit Bhargava. At the time, Rohit was a co-worker at Ogilvy and I was reading the book as a professional courtesy. I mean, sure, he was a smart guy, super nice, and seemed to understand marketing, but I wasn’t expecting much. Most marketing books are bland and theoretical. Short on insight and long on catchphrases.
But Rohit’s book was different. It was clear that Rohit had taken great pains to write a book that went beyond basic theories social media and marketing. It was an insightful, actionable book that is as relevant today as when it was published in 2008.