During the pandemic, I joined my friends Joe “JK” Kalinowski and Monina Wagner to create a new video-based show about business creativity for content marketers. The Creative Show is a fun little side project that gives us an opportunity to explore and analyze cool creative concepts in a way that is relevant for modern content… Continue reading Getting Creative with The Creative Show
If you love Star Wars and work in content marketing, I’ve got a new post for you. My frequent collaborator Joe Kalinowski and I created a new post for Content Marketing Institute called: “A Trilogy of Tactics Content Marketers Can Learn from 41 Years of Star Wars Promotions“ Joe and I created co-authored piece that… Continue reading Star Wars and Content Marketing
Read this blog and then go to the bookstore and schedule your next marketing conference. In that order. My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest… Continue reading What You Learn From Blogs, Books, & Conferences
Goodreads is quietly becoming my favorite social network for discovering new things to read. It’s a simple, low-key meeting place for readers, reviewers, and non-influencers who are likely to get excited when they find a used bookstore while on vacation.
Influencer culture has changed the essential nature of social media channels. For every new platform, there is an emerging influencer culture. That’s not necessarily a bad thing, but it does tend to create a lot of noise. To be influencers, people have to make noise, so it makes sense.
It’s time to update your Chrome browser because…well, Google is urging us to update it immediately. There are certain vulnerabilities with Chrome that can expose you to hackers. And while Google Chrome is usually updated automatically, here’s a video that will show you how to update your browser on Windows 10. And the best part… Continue reading How to Update Google Chrome in Under 2 Minutes | Video Tutorial
Most “non creative” people feel boxed in by the words printed on their business cards. They incorrectly assume they are less qualified to share new ideas or whatever. It’s really just “whatever.”
Four easy tips to optimize your WordPress post for search engine optimization (SEO). No coding skills required for these 10 minute tricks.
A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology… Continue reading How to Plan a Consistent Visual Content Strategy | Video Tutorial
You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before. This video shows you step-by-step how to… Continue reading How to Access Twitter Analytics Dashboard for Data on Your Tweets
This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines. The good news is that on Windows 10 you can add basic metadata by… Continue reading How to Add Metadata to Images without Photoshop | Video Tutorial