About Buddy Scalera

Short, tweetable bio:
Buddy Scalera is a digital marketer, published author, & content strategist at an award-winning agency in New Jersey.

Longer, but not too long bio:
Buddy Scalera is a digital marketer working as a content strategist at an award-winning, digital marketing agency in New Jersey. He’s the author of five books, dozens of comics, and a popular blog about emarketing and technology.

Long, fascinating bio:
Buddy Scalera is the senior vice president of an award-winning digital marketing agency in the pharmaceutical industry.

Scalera specializes in interactive content and market research and has spoken at numerous industry events. He has written many strategic POVs for pharmaceutical and technology industry publications.

As a content strategist, Scalera has developed transmedia content for multiple offline and online platforms. He has written and published five books, dozens of comic books, magazine articles, websites, videos, and just about everything in between. His blog Words + Pictures = Web covers marketing, technology, and social media topics.

NOTE: The opinions expressed in this blog do not necessarily reflect the views of his employer, co-workers, or clients. Or maybe anybody anywhere.

Background
He started out as an editor and copy writer, and has written online consumer health content, multimedia interactions, and marketing materials for large corporations. He has written and edited many online eDetails.

As an editor and production manager, he was part of the team that launched the MedPageToday.com site.

Book Author
Scalera is the author of five popular books, which are available at major booksellers like Barnes & Nobles and Amazon.com. His books have all been published by F+W Publishing company’s prestigious IMPACT Books imprint. Learn more about Buddy’s published works.

Comic Book Creator & Educator
On the side, Scalera makes short films and writes comic books.

At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He developed Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under Scalera’s direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool.

Scalera holds BA in Journalism from Hofstra University. After graduation, he became a staff reporter for the local newspaper. He’s held jobs in public relations, marketing, and web development.

 

Links
Visit Buddy Scalera at: http://www.buddyscalera.com
Follow Buddy Scalera on Twitter: @MarketingBuddy
Buddy Scalera on LinkedIn
Buddy Scalera on Flickr
Buddy Scalera’s Amazon Author Page
Buddy Scalera’s YouTube Channel

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