Short, tweetable bio:
Buddy Scalera is a content strategist and digital pioneer with 17 years of pharmaceutical multichannel marketing experience. He works at a pharmaceutical manufacturing company in New Jersey.
Longer, but not too long bio:
Buddy Scalera is a content strategist and digital pioneer with 17 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital strategy, content engineering, website development, social media, distance learning, mobile strategy, content creation, and content governance. He is a creative problem solver with experience in journalism, public relations, and vendor management.
Buddy is an internationally recognized marketing speaker and author of six books on visual storytelling.
He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies including AstraZeneca, Bayer, GSK, J&J, Merck, Novartis, Pfizer, Reckitt Benckiser, Takeda, & Teva.
As a content strategist, Scalera has developed transmedia content for multiple offline and online platforms. He has written and published six books, dozens of comic books, magazine articles, websites, videos, ebooks, and just about everything in between.
NOTE: The opinions expressed in this blog do not necessarily reflect the views of his employer, co-workers, or clients. Or maybe anybody anywhere.
Buddy started his career as an newspaper reporter and earned a BA in Journalism from Hofstra University. Since then, he has specialized in creating online consumer health content, multimedia interactions, and marketing materials for large corporations.
Advisory Boards & Associations
Buddy is associated with the following organizations.
- DTC Perspectives Advisory Board
- eDTC Revolution Conference Board
- GRACE (Global Resource for Advancing Cancer Education) Board of Directors
- Content Marketing Awards Judge
Scalera is the author of six popular books, which are available at major booksellers like Barnes & Nobles and Amazon.com. His books have all been published by F+W Publishing company’s prestigious IMPACT Books imprint. Learn more about Buddy’s published works.
Comic Book Creator & Educator
On the side, Scalera makes short films and writes comic books. He is best known in comics as a writer on the Deadpool comic book series for Marvel Comics. He’s also written other Marvel comics, including Agent X, Weapon X, X-Men Unlimited, The Pet Avengers, and custom comic projects for Spider-Man and the Fantastic Four.
He’s worked on many licensed and all-ages comics, including Richie Rich, Elvira, and others.
At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He developed Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under Scalera’s direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool.
Scalera holds BA in Journalism from Hofstra University. After graduation, he became a staff reporter for the local newspaper. He’s held jobs in public relations, marketing, and web development.
Email Buddy at email@example.com