This marketing tech tip video shows how to add basic metadata to an image without using Adobe Photoshop. If you are using images on your website, part of your visual content strategy has to include optimizing your content for search engines.

The good news is that on Windows 10 you can add basic metadata by accessing the properties of the JPEG file.

Most people will not have access to Photoshop at work or at home. You have to use the tools that come with your computer. You don’t even need special software. It’s all easily accessible in the file information, which you can navigate to in Windows 10.

It’s super simple. The video shows you how to right-mouse click to get to the properties. Then you open the Details. You can edit most of the optional fields just by typing into them.