Write a Website, Not a Novel
Write less. Write better.
Never use ten words, when you can say it in five. Never use a ten-buck word, when a five-buck word will do.
These are old phrases that I remember from my days working as a journalist. The idea was not to dazzle people with your thesaurus, but to communicate and report your story. Save the flowery language, they used to say, for your novel.
If you’re developing your content strategy for your new brand website, be sure to include a section in the style guide about writing. Let your whole team know that the purpose of your website is to serve the needs of your users. It’s not an opportunity to stretch your legs as a writer and express yourself with brilliant prose. Read more
11 Things Worth Paying for Online
Here’s something awesome…the Internet is still (mostly) free. Despite the sometimes mammoth costs of launching and maintaining a website, social media campaign, or interactive tool, the cost has remained about the same. In same cases, it’s actually become less expensive.
As the end user, just about everything is free, even though we know darn well that it’s not free to create. There are technical people, writers, designers, marketers, and everyone else…all working together to create stuff online. Some of it is supported by advertising and some of it is paid for by the target user.
So why would you pay for anything online? Well, I guess there are just some things worth paying for. Here are 11 things I’m willing to pay for (and maybe already do) on the web.
It’s worth noting that almost all of these are freemium services. That basically means that you get the core service for free. If you really like it, you can pay for an upgrade. Freemium is the ultimate in “try before you buy” solutions for brands to market themselves and their services.
Top 11 Things I’m Willing to Pay for Online Read more
SOPA Blackout Screenshots Including Google, Reddit, Wikipedia
It’s been a long time coming. The SOPA blackout is finally here and a clear message is being sent to the US government.
There are many places to learn about SOPA. I’ll provide links at the bottom.
What I find fascinating are the blackout pages, which were spread virally. I’ll provide some SOPA blackout screenshots here on the blog. Others will appear on my Flickr page.
(Oh, and before I forget…all websites are (c) their respective owners! If you are a copyright holder and want a screenshot removed, please let me know.)
Wired SOPA Blackout Page Screenshot
BoingBoing.com SOPA Blackout Page Screenshot
CraigsList SOPA Blackout Page Screenshot
See More Screenshots Read more
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