Use a Facebook Fan Page for Book Marketing
Facebook Fan Page for Comic Book School
About a year or so ago, I started to experiment with a Facebook Fan Page. It was an based in a desire to “meet” the people who were buying my books.
It was a little slow getting started, since it took some time for me to really understand how Fan Pages actually worked. As an author of very niche books, I am really excited about the passion and energy that people bring to the Fan Page.
Now that I have been running this Facebook Fan Page for a while, I thought I might share a few observations: Read more
Paid Content And Your Content Strategy
A few years back, I wrote a post titled Top 5 Things I’ll Pay for on the Web. (Still brilliant, I know.)
By this point, I would have expected that the pay model for content would have changed, but for the most part, it has not. The web remains mostly free and will probably remain that way for quite some time.
There has been, however, an interesting shift in the tablet world. First the Kindle and then the iPad have nudged people along to pay for content. It’s not a mass movement, but it is a step in the direction where content creators can eventually charge something for their content. As such, content strategy will need to evolve to reflect this slow evolution back toward paid content.
Back when I got my first Kindle, there was a small, but growing library of ebooks. Many were free, some were as inexpensive as 99 cents, and others were around $9.99. It wasn’t a bad price for content, especially for those 99 cent books. Downloading and payment was easy, so the barrier to purchasing new content was low. Read more
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