Content Strategy Tip – Write Awful Content
Here’s a novel content strategy for you. Make some awful content. And when you’re done with that, make some more bad content.
How is that “content strategy,” you ask? Good question.
This year I published a book called “Creating Comics from Start to Finish.” It’s a book for people who aspire to create comic books. I included a section for writers where I offered the concept of the “Rule of 10.”
I won’t go into the whole thing (buy the book), but the Rule of 10 is all about practice. Specifically, if you are a writer, you need to create 10 stories before you even dare to pitch your stuff to an editor. By writing these 10 stories, you will write through your clichés and stiff storytelling. You will write through your amateurish experimentation, which nobody should have to pay for. Read more
eBooks Compared to Cost of Print Publishing
As the print industry continues on an inexorable path to extinction, an analysis by the Wall Street Journal reinforces what many of us already knew. Specifically, ebooks are just less expensive to publish.
First off, I’m not a book hater. Actually, quite the opposite. I’ve had a lifelong love affair with print. I spent many years in print publishing. Now that I’ve started writing books, I’m hoping that print sticks around just a bit longer.
Unfortunately, that’s just not going to happen.
The Internet has has led to fewer people buying and reading books. That much we know.
Yet it took the combined impact of the Amazon Kindle, the Nook, and the iPad to make ebooks truly viable. These are devices that offer the features ebook readers want at the right price. Read more



