BN vs Amazon for What’s Left of Books
As Borders closes, their discounts on books increase.
Books are dying. Actually, if you believe the pundits, almost all of print is dying.
As someone who used to work in print publishing, I see many friends looking for new jobs. So, yeah, I tend to agree with the pundits on this one. Books are dying, and I am not happy about it.
As Borders closes the book on their business as booksellers, you can’t help but wonder what’s next for the entire publishing business. As an author of four books (and a fifth one coming!), I am more than just a little concerned about the untimely but not entirely surprising demise of this significant retailer. Read more
5 Easy Tips for Using Google+
Well, it’s official. Facebook finally has a real, serious challenger for their crown as king of the social media sites.
Google recently launched the Google+ social network. Geeks rejoiced (partially because it’s fun to play with new toys).
This isn’t Google’s first attempt at social networking. Far from it. They’ve had a few years of practice with stuff like Google Buzz, Google Wave, and Orkut. This time, it seems, they’ve come out with something that’s truly promising.
If you’re a marketer, you know that this will make it to a whiteboard near you sooner rather than later. Before clients start asking about it, you’ll want to know more about getting started with Google+.
Here are five really easy tips for getting started with Google+: Read more
Buying vs Earning Twitter Followers
Twitter logo as a blue square
I was an early adopter of Twitter, and yet, I’d failed to build a strong following. This was my fault, of course, since I was aware of the growing importance of the Twitter channel for social network engagement.
In fact, some of the people I’d helped to get started in Twitter were already miles ahead of me in building a strong following.
So, yeah, I was starting to feel like I needed to catch up. Fast.
I’d read a few interesting blog posts about purchasing Twitter followers, but I dismissed the concept. I mean, how good could these followers be, if they were willing to be bought and sold?
I was determined to build my followers the old fashion way: earn them. And then… Read more
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