Forrester Research just released a report that suggests eReaders — like the Kindle, Sony eReader, and the Nook — will take off in 2010.
According to Forrester, “we expect sales in 2010 to double, bringing cumulative sales of eReaders to 10 million by year-end 2010.” Wow, that’s a lot of eReaders, many of which will undoubtedly be sold in this coming holiday cycle. (“Merry Christmas, grandma, here’s 1,500 books. Don’t forget to charge the battery.”)
Most people have a hard time imagining the potential of an eReader. That is, until they hold one in their hands or take a long flight. My guess is that these first eReaders, including my space-age Kindle 2, will seem rather quaint in a few years.
Right now, the eReader is just another single-use device. But pretty soon, we’ll see them double as digital planners, video players, and web devices. With more eReaders, there will be more reading options.
Yup, this is the start of something great.