I’m a Mac…he’s a Bill

You know, it’s not really fair. Those “I’m a Mac, I’m a PC” ads are great and all…but so few people take the time to talk about those ads with Jerry and Bill.

Remember those ads? No? Hmm. Maybe it’s because they were good…they just failed to sell us on why we should buy Microsoft.

I mean, with the “Im a…” ads, you could see that they are definitely trying to get you to buy a Mac. And, quite frankly, the ads are very effective.

At one time, Mac had about 3% of the total market share in desktop computers. By some estimates, that’s up to about 21%.  Of course, much of that has been attributed to a halo effect around the iPod, but maybe some of it has to do with those ads.

Anyway, not to belabor the point, but the Microsoft ads dont really “sell” Microsoft, and maybe they dont have to. You get a few minutes in the adventures of Jerry and Bill. And tonight, that’s good enough for me.

One thought on “I’m a Mac…he’s a Bill

  1. Did you see the I’m A PC Campaign? A much stronger response to the Mac campaign. It’s unfortunate that MicroSoft seems to lack any market savvy at all.

    What’s intrigues me about the rise in Mac marketshare is that it seems to result from the iPod explosion: the “halo” effect. If MicroSoft took there cues from the XBOX team, they’d be much better off.

Leave a Reply