I love the Tissot T-Touch Watch, so I’ve been checking out their website to see when they’ll be announcing the new model. It’s a splurge, I know, but I really want one. It’s really the coolest watch on the market today.
But surfing their website, I felt a little sad. This big, powerful mega corporation thinks I’m a dummy. Dont believe me? Check out the screenshot of what popped up when I was clicking around their interactive online demo at the Tissot T-Touch website.
I mean, so WHAT if I’m not that bright? I never claimed to be the smartestest person in the world. There’s no reason to insert insulting little messages around your site. It doesn’t exactly encourage me to buy your big, mean, bully watch.
Then again, maybe that’s the new marketing trend. Rather than tell people how smart they are for buying your brand, you can tell them how dumb they are. Maybe they call it “Dummy Marketing.” And it’s so cutting edge that they can claim a “first-to-market” status on Dummy Marketing. Brilliant!
Here, I’ll give it a try. Thanks for reading my blog, Dummy.
PS: Dummy Marketing is (c) 2008 Buddy Scalera. So there.