What You Learn From Blogs, Books, & Conferences


Read this blog and then go to the bookstore and schedule your next marketing conference. In that order.

My advice to marketers at all levels of experience is to immerse yourself in the latest and most in-depth learning that you can find. Blogs are an excellent way to seed your ongoing interest in the latest concepts and strategies. I believe in the power of great blogs and read several posts per week.

Yet, there are ideas and concepts that need longer-form expression. Well-written books will give you the depth of thinking that is required to enhance the strategies that will make your marketing effective. Most blogs can’t provide the explanation and exploration that you will find in a 50,000 word book. Continue reading

Why Goodreads Is Becoming the Social Network for Readers

Goodreads social network blog post

Goodreads is quietly becoming my favorite social network for discovering new things to read. It’s a simple, low-key meeting place for readers, reviewers, and non-influencers who are likely to get excited when they find a used bookstore while on vacation.

Influencer culture has changed the essential nature of social media channels. For every new platform, there is an emerging influencer culture. That’s not necessarily a bad thing, but it does tend to create a lot of noise. To be influencers, people have to make noise, so it makes sense. Continue reading

How to Update Google Chrome in Under 2 Minutes | Video Tutorial

It’s time to update your Chrome browser because…well, Google is urging us to update it immediately.

There are certain vulnerabilities with Chrome that can expose you to hackers. And while Google Chrome is usually updated automatically, here’s a video that will show you how to update your browser on Windows 10. And the best part is that it will only take you about two minutes.

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The “Idea Etherverse” (or How to Be More Creative at Work)

Idea Etherverse graphic

Original post: 2/4/2012
Updated: 2/3/2019

Introduction to Updates: Since writing this in 2012, the world of digital and creativity has evolved quite a bit. At the time, I was working in the digital marketing division of a large agency called Ogilvy CommonHealth Worldwide. The agency is still operating, but I have moved on to work on the client side. The updates here will reflect that shift in my employment role.

Talking About “Creativity”

In my line of work, people talk a lot about creativity. I’ve worked as a content strategist and copywriter at a marketing agency and on the client side. No matter where you work, people look to creative teams for fresh ideas. After all, that’s why we’re called “creatives.” Continue reading

4 Easy SEO Tips for WordPress | Video Tutorial

Here are four quick and easy tips to optimize your WordPress blog post for search engine visibility. Coding skills or special technical capabilities are not required for these simple tricks. In less than 10 minutes, you can increase the search engine optimization (SEO) of any WordPress blog post.

This video shows how to optimize fields and images to get the maximum value from your post.

SEO is essential to create discoverable content that your readers can find on Google, Bing, Yahoo, or even Duck Duck Go. SEO can become quite complicated and intimidating for the average user. So here are four easy SEO tips for non-technical people using WordPress for a blog or website. Continue reading

How to Plan a Consistent Visual Content Strategy | Video Tutorial

A consistent visual content strategy will help your target audience to have a consistent brand experience along their personal user journey on any channel or device. Planning your visual content strategy must go beyond the initial creation of content. You must consider how your content will be managed, governed, analyzed, and maintained as the technology can channels continue to evolve.

In this video from Content Marketing World 2018, I talk about how brand teams can plan a more effective and scalable content strategy that includes a strong visual content strategy.

 

Too often, brands start developing creative designs and channels without really planning how users will actually discover and interact with content resources on multiple channels, including social media. Continue reading

How to Access Twitter Analytics Dashboard for Data on Your Tweets

You may use Twitter every day for work or for fun, but have you ever really looked at the performance of your tweets? Then it’s time you looked at your Twitter Analytics, which are free and easy to access, even if you’ve never looked at analytics ever before.

This video shows you step-by-step how to access your Twitter Analytics dashboard, how to navigate to the important information, and how to understand how your account is performing compared to other Twitter users. Best of all, this data is all free.

Continue reading

How To Download an Image from Instagram Using a Web Browser

This video shows you how to download an original photo from Instagram using a basic web browser. If you’ve ever tried to download a photo from Instagram, you may find that using a right-mouse click does not work.

So, how do you download a JPEG image from Instagram? You could take a screenshot, but that requires a few unnecessary steps, including cropping. That’s not what you want.

In this video Continue reading

Duplicate Photo Cleaner Demo Video – How to Import, Sort & Delete

My first video is now available on my brand-spankin’ new YouTube channel. Drop what you’re doing and check it out. Or not. It’s my first video in a rather long time, so it may not be all that great.

In this video, I show how to find duplicates. Continue reading